Unilever Philippines

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Logo of Unilever, an Anglo–Dutch multinational consumer goods company.

Unilever Philippines, Inc. is the Philippine subsidiary of British-Dutch multinational company, Unilever. It is based in Bonifacio Global City, Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally.

Aside from Unilever Philippines, other Unilever subsidiaries in the country include Unilever RFM Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods).

Unilever Philippines serves as part of Unilever Group N.V./plc to produce, manufacture and supervise Unilever brands (like Surf, Close-Up, Clear, among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Vietnam.

History

Unilever Philippines, Inc. was established in 1927 as Philippine Refining Company (PRC). The company began as an oil miller which at its peak produced nearly 100,000 tons of coconut oil annually. The quickly ventured beyond oil milling - margarine production in the 1930s, non-soap detergents, shampoos and toothpaste in the 1960s and 1970s and sulphonation technology and cogeneration power plant in the 1980s. The 1990s saw the company focusing on several improvements in the environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines.

In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm.

Unilever changed the format in 1997, where it creates a U shape, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004.

The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy Wolff Olins. It is composed of 25 icons woven together to create a U shape.

Marketing

Between early 1998 and mid-2009, each TV commercial of any Unilever brand it says at the end of commercial (with logo and voice over plus moments of silence, especially when it's on blue color on a white background): "From Unilever." Because the logo then was changed in 1997 and returned in 2020 after the Unilever-PRC logo to make a new image, the word "from Unilever" came from 1998. Later, the Unilever logo will appear after peeling in any edge in the end of the commercial, and currently using the "flip" after the commercial ends, starting in 2011. In 2020, the logo currently uses the "upward dice" version replacing the "flip".

Brands

  • Axe
  • Best Foods
  • Block & White (acquired from Sara Lee Philippines in 2010)
  • Breeze (reintroduced in 2013)
  • Clear (introduced in the Philippines in 2007)
  • Close-Up
  • Comfort (reintroduced in the Philippines in 2019)
  • Cream Silk
  • Domex
  • Dove
  • Dr. Kaufmann (acquired from Sara Lee Philippines in 2010)
  • Eskinol (acquired from Sara Lee Philippines in 2010)
  • Fissan (acquired from Sara Lee Philippines in 2010)
  • Knorr
  • Lady's Choice
  • Lifebuoy (reintroduced in the Philippines in 2020)
  • Lipton
  • Lux
  • Master (acquired from Sara Lee Philippines in 2010)
  • Pepsodent
  • Pond's
  • Rexona
  • Selecta
  • Sunlight (reintroduced in 2015)
  • Sunsilk
  • Surf
  • TRESemmé (introduced in the Philippines in 2012)
  • Unilever Pureit
  • Vaseline

References