Scott Galloway (professor)

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Scott Galloway (born November 3, 1964) is an American advertising theorist. He is an adjunct professor of marketing at the New York University Stern School of Business, and a public speaker, author, podcast host, and entrepreneur.[1][2]


Galloway attended the University of California, Los Angeles, where he earned Bachelor of Arts degree in Economics in 1987, and the UC Berkeley Haas School of Business, graduating with an MBA in 1992.[3]

In 1992, he founded Prophet, a brand and marketing consultancy firm that employs over 400 professionals in the United States, Europe, and Asia; in 1997, Galloway founded Red Envelope, one of the earliest e-commerce sites. In 2005[4] Galloway founded the digital intelligence firm L2 Inc,[5] which was acquired in March 2017 by Gartner,[4] for $155 million,[6] and the now defunct Firebrand Partners[7] (founded in 2005), an activist hedge fund that has invested over $1 billion in U.S. consumer and media companies.[8] In 2019, Galloway founded the online education startup Section4. He raised $30 million in the Series A round in 2021 for a total funding of $37 million.

He was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under the age of 40 whose accomplishments have had impact on a global level.[9]

He has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, Urban Outfitters, and Berkeley's Haas School of Business. Galloway is also known for his public presentations[10][11] and TED-style talks,[12] called Winners & Losers, in which he presented L2's Digital IQ Index results, ranking over 2,500 global brands[13][14] across numerous dimensions including e-commerce, social media, and digital marketing.[15][16][17][18]

Galloway teaches brand management and digital marketing to second-year MBA students. Much of his research focuses on "The Four," or "the Four Horsemen." His first book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, was published in 2017. It analyzes the four companies' peculiar strengths and strategies, their novel economic models, their inherent rapacity, their ambition, and the drastic consequences of their rise that people face in both social and individual terms.[19] In May 2017, Galloway anticipated Amazon's acquisition of Whole Foods Market, a transaction that became reality the following month.[20] He denied any insider knowledge and said he was "just lucky" on that call.[21]

On Friday, September 28th, 2018, Recode and the Vox Media Podcast Network launched Pivot, a weekly news commentary podcast co-hosted by Kara Swisher and Galloway. In February 2020, Galloway launched The Prof G Show, a weekly podcast answering listener questions on business, money and tech.[22]


Template:Cleanup Since 2017, Galloway repeatedly called for U.S. government antitrust intervention against the four consumer technology companies Apple, Facebook, Amazon and Google, ultimately breaking them up.[23] He advocated against Facebook's Libra cryptocurrency plans in July 2019 due to the company's "gross negligence of user privacy."[24] In 2019, he endorsed Michael Bloomberg's presidential 2020 candidacy as he "fulfills the Democrats' need for a strong centrist candidate." [25] In December 2019, he called for the removal of Twitter CEO Jack Dorsey while declaring to own more than 330,000 shares of Twitter stock.[26] Relating to the 2015-16 Apple-FBI dispute, he sided with the U.S. government and said that "security agencies should have access to [personal] data wherever it is if a judge deems that data is key to people's safety or national security."[27] Galloway has called for taxing endowments of universities whose enrollment growth is not commensurate with population growth, suggesting exclusivity makes such universities a "luxury brand" as opposed to a public service. He has written about growing up an unremarkable child of immigrant parents and has said the goal of universities should be to educate not just exceptional students, but also the unremarkable. [28] Galloway donates 100% of his NYU salary back to the university. [28] He donated $4.4 million to Berkeley for immigrant student fellowships as well as smaller sums to UCLA and NYU. [29]

Galloway self-describes as an atheist[30] and advises his students not to follow their passion, but to follow their talent.[31]



  1. Rogers, Bruce. "Professor Turned Entrepreneur Founds L2 To Benchmark Companies' Digital IQ", 6 April 2016. 
  2. Liu, Betty. "This Entrepreneur Says Being Very Boring Is Going to Make You Very Rich", 11 July 2016. 
  3. NYU Stern - Scott Galloway - Professor of Marketing (en).
  4. 4.0 4.1 L2 Inc.. CrunchBase.
  5. "SCOTT GALLOWAY: Why you should worry about a company if its CEO is in a fashion magazine", Business Insider, 20 April 2017. (in en) 
  6. Gartner 10Q March 31, 2017. SEC.
  7. "Investor group ready for New York Times proxy fight", Reuters, 22 February 2017. 
  8. "Philip and Lisa Maria Falcone: Falcone Quest", The Hive. (in en) 
  9. Scott Galloway - Professor of Marketing. New York University Stern School of Business.
  10. "Here's The Deck On 'Winners And Losers' Hedge Fund Managers Are Begging To See", Business Insider. (in en) 
  11. "Scott Galloway to Keynote at Catalyst Americas 2017". 
  12. A must Watch video: The 4 Giants by Scott Galloway | Stellar Search (22 February 2016).
  13. "Amazon is becoming a 'more important search engine than Google,' says NYU professor", CNBC, 4 April 2017. 
  14. "NYU Professor Scott Galloway Is Bearish On U.S. Retailing, Sees Global Opportunities", Forbes. 
  15. Daisuke WAKABAYASHI, Nick WINGFIELD. "Google, Lagging Amazon, Races Across the Threshold Into the Home", 2 October 2016. 
  16. "More Brands Mean Many More Buttons for Quirky Amazon Service", The New York Times, 31 March 2016. 
  17. "How social media is transforming the fashion industry", BBC News, 5 February 2016. 
  18. "The Inconvenient Truth About E-Commerce: It's Largely Unprofitable", Forbes. 
  19. Sreenivasan, Hari. "Scott Galloway Offers an Analysis of Silicon Valley", Amanpour & Company, January 15, 2019. 
  20. Johnson, Eric (2017-06-16). NYU's Scott Galloway predicted Amazon's Whole Foods acquisition on Recode Decode (en).
  21. Galloway, Scott (2017-06-16). nope...just lucky (en).
  22. The Prof G Show with Scott Galloway · Westwood One Podcast Network (en-US).
  23. It's Time: Break Up Big Tech.
  24. NYU professor's warning about Facebook's cryptocurrency.
  25. Why Bloomberg might be the Dems best candidate.
  26. Scott Galloway wants Jack Dorsey replaced as Twitter CEO.
  27. Pivot: Gloves off over privacy, from Apple to Microsoft to Grindr. PLUS Scott's big 2020 bets. on Apple Podcasts (en-us).
  28. 28.0 28.1 Galloway, Scott (15 March 2019). How I Got Here.
  29. Girard, Kim (22 September 2017). Scott Galloway, MBA 92, donates $4.4M for fellowships for students from immigrant families.
  30. Scott Galloway Discusses the Algebra of Happiness (Podcast).
  31. Self-made millionaire: 'Following your passion is bulls---' — do this instead.

External links

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