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Mexicanovela is a term popularized in the Philippines referring to Spanish-language television series produced in Mexico. It combines the words "Mexican" and "telenovela", and as with "Asianovela", "Chinovela"", "Japanovela", "Jdorama" and "Koreanovela", originated on local internet forums before becoming widely used in the Philippines.


The popularity of mexicanovelas in the Philippines has been attributed to the feudal and cacique setting which both Mexico and Philippines experienced as former colonies under Spain. The characters, particularly the heroine, are said to depict mentality and behavior reminiscent of the colonial years, despite the contemporary setting.[1]

It was in 1995 when the soap opera genre became a phenomenon in the Philippines with the Tagalog-dubbed broadcast of Marimar, a Mexican soap starring pop singer Thalía. The program enjoyed a tremendous audience share that led TV networks to import many other mexicanovelas to Philippine television.


Several mexicanovelas have been remade locally with Filipino casts, including Marimar, the local version of which premiered on August 13, 2007 and ended on March 14, 2008. It aired on GMA Network and starred Marian Rivera as Marimar Aldama Santibanez and Dingdong Dantes as Sergio Santibañez. The series led all weekday primetime programs with 36.9 percent in February 2008. [2]

As of March 2009, two other remade Mexican series are on the list of ABS-CBN's upcoming programs, Rubi and Maria Mercedes (the original of which starred Marimar's Thalía), which is estimated to air in 2010. A remake of Maria La Del Barrio, another former Thalía vehicle, is also confirmed to be in the works. Another Thalía series, Rosalinda, is being remade by GMA Network.

Mexicanovelas aired in the Philippines

  • Marimar
  • La Traviata
  • Paloma
  • Maria la del Barrio
  • Lazos de Amor
  • Por Ti
  • Rosalinda
  • Diana
  • Esmeralda
  • Alta Gracia
  • Alicia
  • Siempre te Amore
  • Alondra
  • Pasion de Amor
  • Pura Sangre
  • Maria del Carmen
  • Maria Mercedes
  • Taba Tina
  • Rubi
  • Little Amy
  • Chabelita
  • Luz Clarita
  • Good Morning Teacher

See also




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