Leticia Olalia Hizon

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To read this article in Filipino, see Leticia Olalia Hizon

Leticia “Lolita” Olalia Hizon (23 March 1937-3 October 2021) was a Filipino businesswoman, teacher, and philanthropist. She is the woman behind the iconic Pampanga’s Best, one of the leading maker of meat products sold locally and overseas.

Leticia came up with the idea of making tocino, partly from the Pampango tradition of fermenting pork and the reluctance to throw away unsold pork from a day’s work in the market. She began the tocino business in the 1960s to support her growing family while she taught in a public elementary school. Eventually, she left her teaching and she and her husband developed and sold more meat products.

Under Hizon and her husband’s stewardship, Pampanga’s Best became known as a reliable Filipino brand. It is known for its tocino and other meaty offerings. Since then, the company’s flagship product tocino, took over breakfast tables all over the country. They were also able to employ Kapampangans and win prestigious awards in the process. At present, Pampanga’s Best manufactures 11 core products including Tocino, Hotdog, Longaniza, Ham, Bacon, Tapa, Burger Patty, Corned Beef, Embutido, Barbecue, and Nuggets.

Leticia also appeared in the company logo. According to the brand’s Facebook page, Hizon’s contribution to the Philippine economy and her influence on Filipino cuisine are immeasurable.

She was also a philanthropist and loved by many as she served in San Fernando and Bacolor communities in Pampanga.

She died from renal failure on 3 October 2021 at the age of 84. She left behind her husband, Angelo Hizon Jr., their 12 children, 61 grandchildren, 31 great-grandchildren, thousands of employees, and countless friends.




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