Joey Concepcion

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To read this article in Filipino, see Joey Concepcion.

José  Ma. “Joey” Concepcion III (born 23 June 1958[1]) is a businessman and government official. He is the president and chief executive officer of food and beverage company RFM Corporation, holding the position since 1989.[2] An experienced government official, he is the current presidential adviser for entrepreneurship in the administration of President Rodrigo Duterte. He held the same position during the administration of President Gloria Macapagal-Arroyo.

Concepcion is the founder of Go Negosyo, a non-profit organization seeking to address poverty in the country through entrepreneurship.[3] With a net worth of $174 million (₱8.8 billion), he is the 41st on Forbes Magazine’s list of the Philippines' 50 richest people in 2020.[4]

Early life and family

José  Ma. Concepcion III, more popularly known as Joey Concepcion, grew up in Pasay City. His parents are José S. Concepcion Jr., chairman of RFM Corporation since 1997, and Maria Victoria Araneta Concepcion.[5] Concepcion’s grandparents on both the maternal and paternal sides were successful entrepreneurs. His grandfather José N. Concepcion Sr. was the founder of Concepcion Industries, the manufacturer of Condura and Carrier air conditioners, while his mother’s parents, Salvador Araneta and Victoria Lopez Araneta, founded FEATI University, Araneta University and RFM Corporation.[6]

Concepcion is married to Ma. Luisa Orosa. He holds a bachelor’s degree in business management from De La Salle University.[7]


Concepcion began his career as a salesman in his family’s business. He would hold several positions in the company, including as promotions manager, marketing and plant manager, vice president and executive vice president. He succeeded his father as RFM Corporation’s president and CEO after the latter was appointed secretary of the Department of Trade and Industry by President Corazon C. Aquino.[8] His father, meanwhile, has served as the company’s chairman since 1997.

Concepcion has held key executive positions in RFM's subsidiaries as well as other companies, including Conception Industries, Cabuyao Meat Processing Corporation, Interbake Commissary Corporation, Philtown Property Management, Inc., RFM Equities, Inc., RFM Insurance Brokers, Inc., FWBC Holdings, Inc., Filipinas Water Bottling Company, Inc., Unilever RFM Ice Cream, Inc., Philstar Global Corporation, and One McKinley Place, Inc.[9]

In 2005, Concepcion was appointed presidential adviser for entrepreneurship by President Gloria Macapagal-Arroyo.[10] He held the position until 2010. When Rodrigo Duterte became president in 2016, Concepcion once again took on the role and has served in this capacity since.

Go Negosyo

In 2005, Concepcion founded Go Negosyo, a non-profit organization envisioned to bring together the private and public sectors to help alleviate poverty through entrepreneurship. The organization’s founding took place around the same time as Concepcion’s appointment as presidential adviser for entrepreneurship. Go Negosyo holds caravans, seminars, livelihood training and multimedia campaigns to popularize entrepreneurship as an "alternative to employment or migration."[11]

In August 2021, Go Negosyo teamed up with companies SM Supermalls and Robinsons Land Corporation to organize a COVID-19 vaccination drive with the goal of curbing the spread of the virus’s Delta variant. The organizers intend to inoculate about 170,000 employees of 300 small and medium businesses on shared sites nationwide.[12]

Awards and Citations

Concepcion was included in Time Magazine’s Global 100 List of Young Leaders of the New Millennium. In 1995, he was named one of the Ten Outstanding Young Men of the Philippines.

In September 2020, Concepcion was 41st on Forbes Magazine’s list of the Philippines 50 richest people, with a net worth of $174 million (₱8.8 billion).



Original content from WikiPilipinas. under GNU Free Documentation License. See full disclaimer.


  1. Philippine Star. Retrieved August 17, 2021.
  2. Bloomberg. Retrieved August 17, 2021.
  3. Mindanao Times. Retrieved August 17, 2021.
  4. Forbes Magazine. Retrieved August 17, 2021.
  5. Philippine Star. Retrieved August 17, 2021.
  6. Philippine Star. Retrieved August 17, 2021.
  7. Rotary Club of Manila. Retrieved August 17, 2021.
  8. Spirit of EDSA. Retrieved August 17, 2021.
  9. Rotary Club of Manila. Retrieved August 17, 2021.
  10. Mindanao Times. Retrieved August 17, 2021.
  11. Go Negosyo. Retrieved August 17, 2021.
  12. Philippined Daily Inquirer. Retrieved August 17, 2021.