Vibal Publishing House, Inc.

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Vibal Publishing House Inc. is the leader in educational publishing in the Philippines. Founded in 1953 by the late veteran journalist Hilarion P. Vibal, it has produced thousands of quality educational materials for students and teachers.



VPHI was established in 1953 by Hilarion P. Vibal, a veteran journalist who served as business and finance editor of the Philippines Herald and the Evening News, both leading broadsheets at the time that were formerly owned by Don Vicente Madrigal and later resold to Andres Soriano. He was also the literary editor of the Daily Mail with Carlos P. Romulo as editor-in-chief. At the University of the Philippines where he graduated, he won the first prize in a literary contest for his play, "The Waves," based on the life of Jose Rizal. This play was included in Philippine Prose and Poetry, which became the required Philippine literature anthology for high school students for many years. From this literary background and experience as a newspaperman and editor, venturing into publishing became a logical next step.

Vibal's first production manager, Murine Distor (1957)

In 1954 left his newspaper job to start Insurance and Finance Publishing Co. at Room 323 in the Samanillo Building on Escolta, then the prime business district. Its maiden publication, the Insurance and Finance Magazine, pioneered in the field of business reporting. As editor and publisher of the magazine, Mr. Vibal was the prime mover in helping jumpstart the local business community which was devastated by World War II. One of his key employees then was Renato S. Esquerra, who would later become a De La Salle professor and president of Philippine Marketing Association.

Trinidad Mariño, pioneer author of VPHI, together with Distor and founder H.P. Vibal (1964)

Although the magazine started out as a quarterly publication, it quickly gained wide acceptance that it was published on a monthly basis, renaming it Insurance and Finance Journal in the late 50s. In April 1956, a true pioneer employee Murine D. Distor would be hired by Mr. Vibal as a utility man. Distor would eventually be the office and circulation manager of the two twin companies, Insurance and Finance and Philippine Trade and Commerce Publishing Co.

In 1957 its editorial offices were transferred to a new office-printing plant at the corner of EDSA and Quezon Avenue in Quezon City. Vibal Printing Co. was then established to print commercial magazines and labels. Also in the same year, Mr. Vibal's wife Esther would come in as a parttime publisher with the launch of the supplementary school magazine ''Science and School Publication''. It would be one of the pioneer science magazines of the country, which was very much the vogue in curriculum that day. On January 1, 1959 Distor was promoted as production manager of Vibal Printing Co., having full control of the new printing presses, personnel, materials and properties. In 1960 another key employee Jean J. Fernandez joined the company as Mr. Vibal's secretary. She would rise through the ranks to eventually become its national sales manager.

In 1961, Vibal's textbook publishing division was begun by his wife Esther A. Vibal, formerly of the Manila Times. In 1963 it would publish one of its first texbooks in science called Science and Health for Everyone, Grade IV and Science and Health for Better Living, Grade V, both authored by Trinidad Mariño. In 1964 VPHI branched out to mathematics and social studies with the publication of New Adventures in Arithmetic and School Time.

In 1977 VPHI published English Reader, the initial textbook in its first English series which as early as then integrated math, science and values content in one book. In 1978 VPHI on its 25th year inaugurated its brand new four-storey complex at the corner of EDSA and Quezon Avenue.

In 1979 Vibal entered the private school market and by 1980 it established its first branch office in Cebu. In the same year it launched Student's Digest,a supplementary social studies periodical

To better reach its private school customers, the Educational Service Program (ESP) was launched in 1981 to assist schools in the development and training of faculty members.

In 1986 VPHI began computerizing its operations, starting with its book development department which received its first batch of Apple Macintosh computers.

In 1991 Vibal established a sister company, SD Publications, Inc. to undertake the publication of supplementary magazines and handle the public school textbook requirements. Eight years later VPHI further expanded its sales reach with the establishment of its second regional office in Davao.

VPHI expanded its product line to include innovative multimedia educational materials in VHS and CD format in 2000. In 2001 VPHI President Esther A. Vibal received the Book Development Leadership Award from the National Book Development Board.

To further address its expansion requirements, VPHI moved in 2002 to its new headquarters--a four-storey complex at the corner of Gregorio Araneta Ave. and Maria Clara St. in Quezon City.

In 2003 VPHI marked its 50 years in the publishing industry. Since then it has concentrated on educational publishing and has grown to be the biggest educational publisher in the country. To date it has produced over 2,500 titles. Currently, 425 titles are used in more than 3,000 private schools nationwide alone. On September 28, 2006, Vibal ventured into online publishing with the launch of, the Philippines' premiere digital library and research portal. It offers free, 24/7 internet access to rare books, images and other artifacts of Philippine studies. On August 29, 2007, Vibal launched WikiPilipinas on the occasion of the Manila International Book Fair. With its more than 50,000 articles, WikiPilipinas has become the world's largest Philippine encyclopedia.

The People

VIBAL employs professionals with extensive experience and background in the fields of education and journalism as well as highly skilled workers who work together to deliver the best products for its clients.

The editors, consultants, and authors of Vibal are highly respected in the academe. They are experts in the subject areas of English, Science, Filipino, Mathematics, Social Studies, Values Education, and Christian Living/Values Education. Some of them include:

  • Lilia Rabago, Ph. D. , is science and technology education consultant of Vibal Publishing House. Dr.Rabago holds a masters in science education, and a Ph.D. in environmental science from UP Diliman.
  • Pilar Romero, Ph. D., the in-house editor for the Christian Living Education series, is an associate professor at the College of Education of the University of Sto.Tomas. She has a Ph.D. in Theology and an M.A. in Higher Religious Studies at UST.
  • Jose Lloyd Espiritu, Ph. D., the author-editor of ICT/Computer Education series, is a professor and former dean of the College of Computer Studies of De La Salle University. He obtained his Ph.D. in Industrial & Organizational Psychology at the University of Ghent, Belgium and is presently the Curriculum Consultant of the Commission on ICT.

The Products

The Vibal bookshelf is stacked with curriculum materials that are Complete Teaching-Learning Packages (CTLP). Each CTLP includes a series of textbooks or worktexts, teacher's manuals, a scope and a sequence chart and when necessary, skill books or laboratory manuals and multimedia component.

  • The lessons in the textbooks or worktexts are in consonance with but not limited to the Learning Competencies prescribed by the Department of Education (DepEd).
  • The Teacher's Manuals (TMs) are designed to help the teacher chart the course of study. A TM contains suggested strategies for developing cognitive, affective and psychomotor skills. Unit tests check the student's mastery of the skills and lessons taken while follow-up activities serve as reinforcement.
  • An integral part of the CTLP is the scope and sequence chart which presents a hierarchical listing of the skills to be developed, vis-a-vis concepts and values. This easy-to-follow listing provides the teacher with the necessary information on the skills, concepts and values to be developed at each level.
  • Skill books and laboratory manuals are designed to test student's knowledge of the covered lessons. A skill book or lab manual contains enrichment activities and exercises that help students understand the lessons better and help them apply the concepts that they have learned from their textbooks.

Multimedia Products

VIBAL has integrated publishing with multimedia to create quality products that offer exciting innovations to its target market. It has created Interactive DVDs, Audio CDs and VCDs that serve as curriculum support materials (CSM), reinventing the way the teaching-learning process is done. Here are some products from Vibal Multimedia:

  • Regions of the Philippines/Mga Rehiyon ng Pilipinas is a 10-DVD set designed as a curriculum support material for Civics/Social Studies as it features the 17 regions of the Philippines. Produced by Vibal Multimedia, this product was the national finalist and the official Philippine entry to the 2005 World Summit Awards’ E-learning category.
  • Makabayan Audio package (3 Audio CDs and a Videoke CD) presents a collection of songs on Philippine culture and history and serves as a support material for the study of Makabayan in grade school.
  • Sing and Learn CDs Children’s Album Series (4 audio CDs by Vibal Multimedia) features catchy melodies and easy-to-learn lyrics for toddlers and preschoolers.

Pre-press and Printing Innovations

Vibal has one of the most advanced computer technologies in the educational publishing industry. Its Creative/Arts department uses state-of-the-art desktop publishing and prepress equipment and the latest printing machines to fast-track production operations. All graphic and layout artists use Mac-based (G5) computers, and the latest desktop publishing software applications such as Adobe In-Design to deliver more efficiency in publishing and commercial printing.

The company has invested in state-of-the art equipment and technologies to increase production capacity as well as to cope with the needs and requirements of its customers. It has acquired digital, four-color and multi-color presses to improve its products. Its latest acquisition, the Cromoman 45 printing system, improved and doubled the production capacity because of its high speed and flexibility. This machine is able to produce more than 100,000 copies in a day. It is the only one in the Philippines and one of five in Southeast Asia.

Vibal Foundation

In 2007, Vibal Foundation, the corporate social arm of Vibal Publishing, was formally established. The foundation strengthens the core of Vibal Publishing's corporate social responsibility of giving Filipinos access to quality educational materials at the least possible cost.

Vibal Foundation has developed four knowledge portals:

  •, is the premier Philippine digital library and online research portal. It gathers and disseminates rare, unpublished, and out-of-print materials on Philippine studies and publishes them (full-text documents and books) online for free. Filnet is also a Filipiniana book publisher. Among its published works are Ciudad Murada, 81 Years of Premio Zobel, Fabian de la Rosa and His Times, Philippine Church Facades, Occupation: The Later Years and Rizal According to Retana.
  •, the encyclopedia for and by the Filipinos, is a hip, popular and free web-based encyclopedia. It encurages a myriad of volunteers to take part in its "knowledge revolution"-a national campaign to foster nationalism, gain cultural recognition of the Philippines and help the country make an international mark.
  • The Philippine Online Chronicles (POC) is a weekly online publication that presents news articles with multiplicity of perspectives. Aside from actual facts of events, POC gathers and reports different viewpoints that relate to it. It digs information from both mainstream and alternative news sources such as blogs, student newspapers, and other alternative publications.
  • E-turo is envisioned to become the country's first and biggest online repository of teaching and learning tools covering the five basic subject areas of English, Filipino, Science, Math, and Social Studies. For teachers, there will be downloadable lesson plans, learning competencies, assignments and quizzes; while for students, there will be interactive lessons, exercises, workshops, and journals.


Vibal Publishing's main office is located at 1253 G. Araneta Ave., cor Ma. Clara St. Quezon City. The Vibal compund is a two-hectare property which houses the main office building and the printing plant.

Vibal has regional offices in:

  • CEBU 0290 Nivel Hills, Lahug, Cebu City
  • DAVAO Kalamansi St. cor 1st Ave., Juna Subd., Matina, Davao City
  • CAGAYAN DE ORO Bldg. A, Unit 4, Pride Rock Business Park, Gusa, Cagayan de Oro City

Contact Information

* Manila Office: G. Araneta Ave., cor. Ma. Clara St., Quezon City (632) 712-2722; 712-9156 to 59; Fax: (632) 711-8852

* Cebu Office: 0290 Nivel Hills, Lahug, Cebu City (032) 233-0173; 233-0176; 233-2568 Fax: (032) 233-2983

* Davao Office: 1st St., cor. Calamansi, Juna Subdivision, Matina, Davao City (082) 297-5226 Fax: (082) 297-8550

*Cagayan de Oro Office: Bldg. A,Unit 4, Pride Rock Business Park Gusa, Cagayan de Oro City (0882) 273-3630

External Links



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