Top 10 Social Networking Sites in the Philippines (2010)

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Social networks have advanced astoundingly for the past years. When it first started, it is only used to find old friends or to meet new ones. Nowadays, people use it to keep in touch, to share media (music videos and photos), to build a community of people with common interests, and for one’s personal entertainment. It is also one of the fastest means of spreading information all over the world. Because of its good impact in business and marketing, some companies are already prioritizing digital marketing for their brands. This year, the Philippines is included in the list of the top ten social network hubs of Asia.

Social networkers in the country showed the highest level of engagement on social networking sites with an average of 5.5 hours per visitor in February. Of this number, visitors frequenting social networking record an average of 26 times. Below is a list of the top social networking sites in the Philippines for 2010.

Facebook logo.jpg

In November, the Philippines placed 6th in the list of countries with the most number of Facebook users. It is currently the most popular social networking site in the country with over 500 million active users all over the world. Filipinos are hooked with its unique features, interesting and addicting games,appealing interface, private messages, and its chat function. It has surpassed the functionalities that most other social networks offer.


Youtube, a video sharing website, is commonly used by netizens to to upload, share, and view videos. Lately, it has been used to create “vlogs” or video blogs. Moreover, a number of Filipinos have been discovered through Youtube. The newest Filipino Hollywood singing sensation, Charice Pempengco for instance, was discovered via Youtube. Pempengco occasionally appears in the second season of the hit US musical TV series, Glee. Locally, there’s the comic brother tandem Moymoy Palaboy who in 2010 endorsed products such as Winrox Bleach and Coca-Cola and became part of GMA Network’s gag show, Bubble Gang.

Blogger screen.jpg

Blogger is one of the more popular blogging platforms in the Philippines. Filipinos can use it as their online journal or as a venue to share views and experiences on a certain topic. It has also become well-liked especially by newbie bloggers since one can blog for free and earn on the side through online advertisements such as Google Adsense and Nuffnang. Meanwhile, December 2010 Google Trends data show the Philippines in the 5th place in terms of and Google searches.


Twitter is a microblogging site where people are encouraged to write about random things. Each “tweet” or post has a maximum of 140 characters. One of the main attractions of Twitter is that most celebrities and famous personalities keep their followers updated on what they’re up to through their tweets. The site also allows users to share photos through their affiliate sites. As of June 2010, the Philippines ranked 6th in the list of countries with the most number of Twitter users. This is according to a report released by in August.


Multiply has become popular as an online shopping destination. Most of its Filipino users are online entrepreneurs and shoppers owing to its user-friendliness in creating e-stores and its online shopping features which are easily incorporated to the Multiply site. There are approximately 13,000 registered Filipino online sellers in Multiply as early as January 2010. Its growing number of sellers and shoppers has helped tremendously with the development of e-commerce and mobile payment schemes in the Philippines.


Friendster held the top spot in the top 10 social networking sites most-used by Filipinos before Facebook came into the picture. Despite the innovation of its features and design, it is still struggling to redeem its place in the Philippines’ top list.


Tumblr is a blogging platform where users could easily share text, photos, quotes, links, music, and videos, from the browser, phone, desktop or email. As of December, the Philippines hold the first spot with the most number of Tumblr visitors among all countries


Plurk is a microblogging site similar to Twitter. In fact, itt has been noted as the first serious competitor of Twitter in Asia. People are drawn with its “karma” algorithm where users gain and lose karma points depending on the frequency of their “plurks” and comments. Filipino bloggers “plurk” to their advantage by promoting their websites. As of December 2010, Filipino “plurkies” placed the country in the top rank of the list of countries with the most number of Plurk visits.


Flickr is a popular social networking site for Filipino photographers. It has become a favorite venue to share and view photos and to exchange photography tips and tricks among photographers – professional and non-professional alike. Moreover, Filipino bloggers use Flickr to store and host the digital images they use in their sites. As of December 2010, the Flickr Philippines group has 6,302 members.


LinkedIn is a popular social networking site for young professionals and job hunters. In LinkedIn, one can add colleagues, put in character references, exchange knowledge and ideas, and share work-related opportunities. Using Linkedin has been marked as one of the fastest ways to hire Filipino outsourcers.




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