Top 10 Filipino Endorsers (2011)

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Philippine companies choose celebrities to endorse their products and services because of their popularity, good looks, style, appeal and credibility among consumers. Celebrity testimonials entice consumers to try new products and services. Here is a list of the Top 10 Celebrity Endorsers of 2011 and the products they support.

Kris Aquino gives her title, “Queen of all Media,” justice because of her successful projects in television, movies, recording, publishing and product endorsements. She maintains her status of being a bankable endorser through the years. In 2010, Aquino was the Top 2 Filipino Celebrity Endorser. Her dynamic and sometimes dramatic personality often puts her in the center of the limelight. She is not afraid to express her thoughts and feelings. Aquino is not afraid to make mistakes and knows how to transform hurdles into life changing lessons. Her youngest son, Bimby is following her footsteps as a sought after endorser. In fact, Bimby has starred in several commercials with his mom.


  • Maggi Magic Sinigang
  • Nido Milk
  • Petron Gasul
  • Pantene Shampoo
  • Downy Fabric Conditioner
  • Olay Facial Cream
  • Olay Body Soap
  • Fiesta Noodles
  • Safeguard Soap
  • Nestle Ice Cream
  • Mang Tomas
  • Eight O' Clock Powdered Orange Juice Drink
  • Goldilocks
  • Glaxo Smith-Kline
  • Magnolia Chicken Station
  • MET-C Whitening Capsules
  • Boardwalk
  • Figlia Shoes
  • Magnolia Nutri-Oil
  • Philip Stein

John Lloyd Cruz’s boy-next-door image makes him appealing to the public eye, particularly among girls. He exudes a young, friendly, funny and easy to talk to aura. Cruz is also good looking and talented. He is a sought after leading man in the movie industry. Many companies find his combined traits ideal for their brands.


  • Sun Cellular
  • Greenwich Pizza & Pasta
  • Head & Shoulders Shampoo
  • Lucky Me Noodles
  • Biogesic
  • Magic Crackers
  • Tropicana Fruit Burst
  • Direct TV USA
  • Natasha Casual Apparel
  • Adidas
  • Swatch
  • Banana Peel Footwear
  • Urban Bags
  • Cherry Mobile
  • Joel Cruz Signature Perfume
  • Face and Curves

Kim Chiu’s successful stint in the reality show Pinoy Big Brother: Teen Edition became her stepping stone to fame. She works hard to reach her dreams. She’s captivating to watch on screen. Chiu is a great actress. She has the talent to make people laugh but she can also tug people’s hearts in dramatic scenes. Endorsements:

  • Rejoice Shampoo
  • Whisper Sanitary Napkins
  • Goya Chocolate
  • Coke
  • Nescafe Classic
  • Chowking
  • Payless Pancit Shanghai
  • Olay Body Bar
  • Skin White 3 in 1 Face Powder
  • Bench Apparel
  • Cherry Mobile
  • Monami Gel Pens
  • Adidas
  • Unisilver Jewelry
  • SMDC Properties
  • Charms & Crystals
  • Faces & Curves

Piolo Pascual’s good looks and charming personality makes him appealing to both sexes. He exudes a blend of confidence and humility. His down to earth attitude is one of his positive traits. He is very talented. Aside from being a great actor, Pascual also excels in singing.


  • Real Leaf Green Tea
  • Century Properties
  • Bench Clothing
  • Banco De Oro
  • Clear Anti-Dandruff Shampoo
  • Century Bangus
  • Century Corned Tuna
  • My Phone, Centrum Multivitamins
  • Sunlife Insurance
  • Speed Babad Detergent
  • Quickchow Instant Noodles
  • NTT Phone Card
  • Belo Medical Group
  • Timex Watches
  • Sky Travel
  • Jewelmer
  • HBC

Pop Princess, Sarah Geronimo, continues to captivate advertisers and followers because of her pristine image on and off camera. She has made a remarkable mark in both the music and movie industry.


  • Sunsilk Shampoo
  • Charmee Feminine Protection
  • Elaia Vitamin E
  • Selecta Ice Cream
  • Globe Cellular Services
  • 555 Canned Tuna
  • Xtreme Magic Sing
  • Jollibee
  • Americatel
  • Cebuana Lhuillier Pawnshop
  • MyPhone
  • Nescafe 3-in-1
  • Belo Medical Group
  • Belo Essentials
  • Natasha Beauty
  • Unica Hija
  • X-Play online game

Anne Curtis’ blossoming career makes her an effective endorser. Her carefree attitude easily endears her to the Filipino people. She radiates sweetness and youthful energy. Curtis is a good actress and host. Recently, she even ventured into recording.


  • L’oréal shampoo
  • Smart UNLI Postpaid
  • SMDC Residences
  • SM Accessories
  • Olay Natural White
  • Folded and Hung
  • Natasha
  • Palmolive Naturals Soft and Moisture
  • Whisper’s Cottony Clean
  • MyPhone
  • Greenwich Lasagna Supreme
  • GSM Blue
  • Magnolia Lifedrink
  • Swatch
  • Posh Nails
  • Primadonna

Marian Rivera is a favorite brand endorser because of her gorgeous face, beautiful body and flawless skin. She is also an in demand actress on television and movies. Endorsements:

  • Maxipeel Facial Care
  • Maxipeel Body Soap
  • San Marino Corned Tuna
  • San Marino Tuna Paella
  • San Marino Sandwich Spread
  • Honda Motorcycles
  • Panasonic Appliaces
  • Real Leaf Green Tea
  • Smart Talk ‘N Text
  • Karimadon Ladies' Wear
  • Cathy Valencia Skin Center
  • Knorr Real Sarap
  • Darna capsule

Judy Ann Santos started very young in the showbiz industry. Many Filipinos witnessed her blossom into a young woman until she became a mother herself. Through the years, Santos has maintained a dependable and credible image. Aside from being a remarkable actress and host, Santos is also known as a great cook.


  • Lactum
  • Purefoods Tender Juicy Hotdog
  • Myra E
  • Samsung
  • Lactacyd
  • Sun Cellular
  • Del Monte Pineapple
  • Milkita Lollipop
  • Tropicana
  • Flawless
  • Natasha Casual Apparel

Megastar, Sharon Cuneta, won the hearts of the masses since she was a young girl. Her movies, songs and television shows captivated Filipino audiences. Through the years, Cuneta continues to have a loyal fan base. Her credible image makes her an ideal product endorser.


  • Nestle Ice Cream
  • Nido Fortified Milk
  • Tempra Syrup
  • Lucky Me Pancit Canton
  • Maggi Magic Sabaw
  • Zen Zest Loving by Sharon perfume
  • Marie France
  • Celebrations by Sharon

Robin Padilla, fondly called “Idol,” exudes a macho image. He takes good care of his body through healthy living and martial arts. He is versatile when it comes to acting. He is great in comedy, drama, romance and action.


  • Revicon
  • Kawasaki Motorcycle
  • Liveraid Supplements
  • Head and Shoulders Anti-Dandruff
  • Trust Condom
  • Talk ‘N Text
  • Nutri-Go Cereals
  • Jag Jeans
  • Natasha Casual Apparel




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