Top 10 FM Radio Stations
There are 28 FM stations in Metro Manila constantly vying for a huge slice of the advertising budget and wide listenership from the 3.75 million households in Metro Manila, where television is predominant. Even given this statistics, radio remains a favorite and portable medium for entertainment in the Philippines.
DWLS-FM 97.1 is a Manila FM station of Radio GMA Network (RGMA). The last two letters of the station’s call sign “LS” was derived from Loreto Stewart, wife of the late Robert “Uncle Bob” Stewart, the former station owner. Formerly tagged as the campus radio and maintaining presence around campuses in Metro Manila, it changed its format to a more mass-based programming last 14 February 2007 to it current Barangay LS Forever format through the initiative of Mike Enriquez.
For years, DZMB-FM, Love Radio has been a consistent top-rated FM radio station in Metro Manila. The station is part of the Manila Broadcasting Network. Love Radio plays love songs and top 40 and contemporary hits that enjoy a very wide listenership among mature female and male audiences. The station added Tagalog-speaking live announcers and added current hits to its programming to broaden its audience appeal.
The current 101.1 Yes FM used to be Kiss-FM owned by Makati Broadcasting Network before it was purchased by Manila Broadcasting Company and turned into DWST, which provided showbiz gossips as well as music. In December 1998, it was re-launched as 101.1 Yes FM with an easy listening and adult contemporary programming which is similar to its sister station, Love Radio. In 2002, it launched its current tagline of “Automatic Yan” literally meaning that when you listen to the radio, you automatically switch to 101.1.
96.3 WRock was the flagship Metro Manila station of United Broadcasting Network that enjoyed a huge audience base with its niche programming of easy listening and adult contemporary hits dubbed as lite rock. WRock approached its station programming to seamlessly mix stations IDs, product commercials and music roster. It was bought by network giant Manila Broadcasting in May 2009 and was re-launched as 96.3 Easy Rock, while still maintaining its basic programming features.
Following the success of easy listening, adult contemporary programming success of other stations like Mellow Touch, WRock, Love Radio, and the rest, Home Radio 97.9 maintained a no-DJ approach to tits programming. With this, Home Radio has set itself apart from the rest of the stations who switch to live disc jockeys to create more mass appeal.
The station was launched during the Martial Law days in 1973 with taped programming, with no announcers and taped voiceovers done by Mike Enriquez (now with GMA Network). Mellow 94.7, playing easy listening music that span the decades, was consistently ranked number one in radio station surveys and was a fierce rival of Love Radio, having almost the same type of programming. It switched to a younger type of music for broader appeal as it began to touch base with listeners through a series of on-air and off-air promotions.
91.5 Energy FM used to be DWKY-FM, owned by Mabuhay Broadcasting System. From playing classic rock hits from the 1980’s to the 1990’s. It was acquired by Ultrasonic Broadcasting System in 1998 and changed its programming to pop and novelty music before it was re-launched in 2003 as 91.5 Energy FM with live jocks speaking mainly in Tagalog and making famous the tagline, “Hi, Panga” and “Me Ganon” launching the popularity of one of its morning jocks, Mr. Fu.
- Why Mega Manila Ratings are Very Important.
- 915 Energy FM Metro Manila.
- Philippine Radio Stations Changes Roundup.
- Home Radio.