Top 10 Brands in the Philippines in 2009

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The Philippines is a tough market to penetrate simply because Filipinos are hard-to-please and extremely discerning when it comes to brands they will stay loyal to. The brands that made it to the top 10 of 2009 had been in the market for a very long time and thus earned the seal of approval of millions of Filipinos here and abroad.

Jollibee Foods

Wherever the Pinoy is, Jollibee follows. The Langhap Sarap goodness of the country’s Number One Burger and Chicken fast food chain has spread throughout the Philippines and the world. To date, Jollibee has more than 600 stores nationwide and over 50 overseas in Hong Kong, Guam, Saipan, Taiwan, Brunei, Los Angeles, Las Vegas, and New York. Surely, the Philippine fast food landscape has changed since the Spaghetti Special, Yumburger and Chicken Joy were introduced to the Pinoy palate. Generations of children have come to associate Jollibee with their favorite meals that no day goes by without them cajoling their parents to drop by a Jollibee store for their signature meals.

Ayala Corporation

Numbers don’t lie. Ayala Corporation has been in existence for 175 years which has it deeply ingrained in the consciousness of the Filipinos. If you work in an Ayala corporation, you’re in good company literally and figuratively. The company is one of largest and most renowned business entities in the Philippines with leadership portfolios in real estate, banking, hotels, financial services, telecommunications, and water utilities.

Ayala Land

The Makati Business District is Ayala Land’s jewel. One look at its skyscrapers and tony malls and you won’t wonder why it used to be one of the most expensive pieces of real estate properties in Asia. Ayala Land is relentless in its pursuit of excellence and creativity and continues to be a prime mover in the development of residential subdivisions, condominiums, industrial business parks, shopping centers, cinema, hotel, and entertainment operations.

San Miguel

San Miguel is Southeast Asia’s largest food and beverage conglomerate and carries a number of the most-loved and most-remembered brands in the country. Its beer brands, San Miguel Beer, San Miguel Pale Pilsen, San Miguel Super Dry, Ginebra San Miguel, San Mig Strong Ice, San Mig Light, Red Horse Beer, and GSM Blue, are still the preferred beer and liquor variations of choice by both men and women despite the entry of foreign competition. Its flagship beer, San Miguel Beer has maintained its position as one of the largest selling beers and belongs among the top 10 beer brands in the world.

Bank of the Philippine Islands

The oldest bank in the Philippines and in Southeast Asia and a BSP Hall of Famer is fondly called BPI by its clients and customers. It is owned by the Ayala Corporation, a corporation that is both an institution and a family affiliation. BPI’s suite of services include consumer banking, trust banking and asset management, corporate banking, corporate finance, and bancassurance. It has the largest network of ATMs totaling 1,700 and 830 branches scattered nationwide.

Globe Telecom
“Abot ko ang mundo.” Staying true to its promise, Globe Telecom continues to bridge the great divide and shorten the distance between Filipinos here and abroad by offering great postpaid, broadband, landline, and Tattoo plans. Though displaced by Smart Communications in the No. 1 position, Globe Telecom remains to be a leading provider and a major player in the telecommunications industry. Its current advertising and marketing campaign for Globe Tattoo proves that the company is serious at clinching the sweet spot at No. 1.

Banco de Oro Unibank

Banco de Oro Unibank or BDO was named the Best Bank in the Philippines in 2008 by Euromoney, a globally recognized finance publication. Fast forward to 2009 BDO still garners recognition here and abroad for its innovating services and management savvy. It is worth noting that BDO was the first bank to lengthen its banking hours during weekdays and made it a practice to open its banks to customers during weekends. The management of BDO really meant it when they said “We find ways.”

Philippines Long Distance Telephone Company
Established in November 1928, the Philippine Long Distance Telephone Company PLDT was a tiresome monopoly and did not begin making waves until its current Chairman Manny Pangilinan took over the reins and revolutionized the way PLDT operates. Today, PLDT is a dynamic organization that has expanded from a fixed line business to a wireless, cellular, satellite, and ICT network. Just mention Smart and Piltel and one already knows it is PLDT.

SM Prime Holdings

The SM Mall of Asia (MOA) is representative of SM Prime Holding’s impact to the Philippine economy. Everything about SM Prime Holdings is huge business. In every major city and town in the Philippines is an SM mall and no Filipino’s day is complete without dropping by an SM for a complete shopping, dining, and entertainment experience. Truly, SM’s Got It All!

The highest capitalized bank in the Philippines with a latest reported net income of PhP4.4 billion has 700 domestic branches, 36 foreign branches, 58 remittance tie-ups, and 1,000 ATMs nationwide. It holds the supreme position in the category of “Financial Reputation” a ranking given by the readers of the Wall Street Journal Asia.




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