Tennyson Chen

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Tennyson G. Chen is a Filipino-Chinese businessman. He is the founder, president, and chairman of the board of Bounty Agro Ventures, Inc. and Bounty Fresh Food, Inc., one of the Philippines’s largest food producers and the winner of the 2009 Asian Livestock Industry Award. He was named Ernst and Young Entrepreneur of the Year and Master Entrepreneur in 2010.



Chen graduated from De La Salle University with a degree in industrial engineering.

Business profile

Chen initially ventured into general construction upon graduation, but when the market turned bad in the 80s, Chen decided to invest in food production. Together with his siblings, Chen started an egg layer farm. Some years later Chen thought that the business was not growing at a rate he wanted, so he turned to breeding and growing livestock.

According to Chen, he was not very knowledgable about the business he started—he had to live in a broiler farm for six months just to get a feel of the business. Soon enough, Chen put up the company, which would later be renamed “Bounty Fresh Food, Inc.,” and registered it with the Board of Investments.

From its beginning in 1993 until 2005, the company went from producing 1,000 chicken dressings in 16 hours, to 6,000 an hour. Chen’s company was producing 70 to 80 million chickens a year, equivalent to PHP 9-11 billion sales. It is now the country's second largest broiler integration.

Bounty Fresh was the first large-scale broiler farm to use environmentally controlled houses in the country. Two additional farms with a capacity for 720,000 broilers were also added for more produce.

Believing that the industry needed to upgrade its practices to compete with its Asian neighbors, Chen pioneered some of the most modern systems for producing livestock including temperature and climate control and single-stage hatcheries. Bounty Fresh received an ISO Certification for Quality Management Systems, Food Safety Management Systems, Environmental Management Systems, and Occupational Health and Safety Management Systems. The company also won national and regional awards such as the Philippine Grand Slam Award for Best Meat Establishment from 2006 to 2009. The company is also a three-time winner of the Best Poultry Processing Plant in the Philippines.

In 2008, Chen put up Chooks to Go, a roast chicken chain. In two years, Chooks to Go has more than 1,000 stores nationwide, making it the number one rotisserie chicken chain in the country.

In 2011, Chen ventured into honey production upon entering a joint-venture agreement with Ielgat V.O.F. to put up Miel Internacional, Inc. The project was sponsored by the Dutch government through their private sector investment (PSI) program.

Chen is also the managing director of Hypig Genetics, Inc.

Awards and recognitions

In 2010, Chen won as Ernst and Young Entrepreneur of the Year. He was recognized for his outstanding leadership, melding innovation and quality to secure Bounty Fresh Food, Inc.’s position as one of the country’s largest and most reputable food producers. He was also bestowed the Master Entrepreneur award for his sound management practices in critical areas of the company, including finance, marketing, human resources, and sales.

Chen represented the Philippines in the World Entrepreneur of the Year Awards in Monte Carlo, Monaco in June 2011.


External links



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