Sun Cellular

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DigiTel Mobile Philippines, Inc. d/b/a Sun Cellular
File:Sun cellular logo.gif
Type Subsidiary of Digital Telecommunications Philippines (DigiTel)
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Key people
Lance L. Gokongwei, Jr., President and CEO
Mobile Telecommunications
Postpaid/Prepaid Subscriptions
Voice
SMS
MMS
Value-Added Services
Unlimited Services
Digital Telecommunications Philippines
Better Network, better Value.
http://www.suncellular.com.ph

DigiTel Mobile Philippines, Inc. d/b/a Sun Cellular is a mobile telecommunication service provider in the Philippines. The company is a wholly-owned subsidiary of Digital Telecommunications Philippines, or Digitel. It is assigned to an access code of 922/923. The company began its operations in 2003. Its position as a latecomer in the market allowed it to put up infrastructure at lower cost.

Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans.

Contents

History

Sun Cellular has been up for almost 4 years. The President or the CEO of this company is Ms. Raissa Anne S. Bola. It is the fastest growing mobile network in the Philippines. Sun Cellular, having technologies and infrastructure of almost 6-8 years of that of Globe Telecom is a great leap for telecommunications. But coming late into the market may be a little tough for Sun, a whole lot of money must be given for advertising and system improvements.

Brief History

  • March, 2003
    • Sun Cellular began operations in major cities of the Philippines
  • October, 2004
    • Sun Cellular began to offer 24/7 Call and texts unlimited for 250php a month and 100php for 10 days
    • Covered more areas of the Philippines
  • March, 2005
    • Sun Cellular began to offer call and text unlimited for 350php a month and 100php a week
    • Sun Cellular began to also offer texts unlimited for 150php a month and 50php a week
    • Sun Cellular improved their service much more and increased the capacity of their network
  • February, 2006
    • Sun introduced a free voice calls included in texts unlimited cards for 4 hours and 1 hour respectively
  • March, 2006
    • Sun increased the price of their texts unlimited cards to 450 and 150 respectively
  • September, 2006
    • Sun introduced the 100php call and text unlimited for 5 days
  • February, 2007
    • Sun introduced 25Php 1 day call and text unlimited

Overview

Sun Cellular offers the range of services include:

Regular Services

  • VOICE SERVICES
    • CALL TYPES
    • VOICE MAIL SERVICES
    • CALL MANAGEMENT
  • MESSAGING SERVICES
    • LOCAL TEXT MESSAGING
    • INTERNATIONAL TEXT MESSAGING
  • MULTIMEDIA MESSAGING
  • GPRS
  • Data/Fax

Value Added Services

Unlimited Services

Denomination Description Validity
Call&Text Unlimited 450 Unlimited Sun-to-Sun Calls and Texts, preloaded with P50 regular load 30days
Call&Text Unlimited 150 Unlimited Sun-to-Sun Calls and Texts, preloaded with P25 Regular load 7days
Call&Text Unlimited 100 Unlimited Sun-to-Sun Calls and Texts 5days
Call&Text Unlimited 25 Unlimited Sun-to-Sun Calls and Texts 1 day
Text Unlimited 150 Unlimited Sun-to-Sun Text, preloaded with 4 free hours voice calls 30 days
Text Unlimited 50 Unlimited Sun-to-Sun Text, preloaded with 1 free hour voice calls 7 days
Text Unlimited Lite 20 Unlimited Sun-to-Sun Text only 2 days
Daylite 100 Preloaded with P30.00 Regular. Unlimited Sun-to-Sun Calls from 12 midnight to 6 pm. P0.25/min Sun-to-Sun Calls from 6:01 pm to 11:59 pm and unlimited Sun-to-Sun Texts All Day, All Night. 7 days

Other Value-Added-Services

Denomination Description Validity
Convert-A-Load 50 Get 70 text messages to other networks. 10 days
Convert-A-Load 25 Get 30 text messages to other networks 5 days
Top10 IDD Calls 100 USD0.10/minute to 10 destinations. US (Mainland), China, Hong Kong, Canada, Singapore, Thailand, Malaysia, Brunei, Guam, and Macau. 7 days
Sulit Calls 30 One Hour of Sun-to-Sun Calls 7 days

Other VAS

  • Sun IMessenger - it allows you to send instant messages to your Yahoo!, MSN, AOL and ICQ buddies. .
  • Give-a-load - it can send load to anyone, of any amount from one peso (P1.00) to twenty pesos (P20.00).
  • Sun MyVault - it securely stores your mobile data such as Contacts and Text Messages.
  • The Mall - it allows easy access to a wide range of Sun Cellular services. Similar to browsing on the web.

XPRESSLOAD

Sun Cellular's electronic prepaid reload service allows you to load "Over-the-Air" via an accredited Sun Xpress Load Retailer. Aside from giving you FREE SMS every time you purchase regular load, Sun Xpress Load now provides you the ease of a one-stop reload shop by allowing you to purchase the best value Unlimited Services, Special Loads and VAS Subscription, and even other Non-Sun prepaid load for Internet, gaming and landline via OTA.

Regular load

Denomination Validity Free Text
20-29 2 days 2
30-39 3 days 4
50-74 7 days 8
77-99 10 days 12
100-124 15 days 16
125-149 20 days 20
150 30 25

Popular Strategies

Before Sun entered the market Globe and Smart has been running smoothly and in the heat of competing for the same price of service. While the lower providers or what we so call "Branches" of these two companies namely Touch Mobile and Talk n' Text offers low prices on calls and services. When Sun cellular entered the scene the two big giants where not threatened by this little provider. Sun has been left behind and need to come up with a plan to lure more subscribers to their network and that's when the UNLIMITED madness came. Sun has been able to come up with this strategy to lure customer and the population in growing each week. Ever since all other competing network is copying these strategies until now.

Sun, today is providing the best offers and services for it's subscribers. Sun Cellular is branded as the fastest growing network in the Philippines.

Economic Benefits

Corporate: Before "24/7 Unlimited" has been launched, a majority of medium and large enterprises were spending hundreds of thousands in cellphone bill, with a minimum of P15,000/month for each operation

Original Source

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