Splash Corporation

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Splash Corporation (PSE: SPH) is a 100% Filipino-owned, publicly-listed company. The company was founded by the husband and wife tandem of Dr. Rolando Hortaleza and Dr. Rosalinda Ang-Hortaleza. The company has been consistently at the Top 300 corporations in the Philippines since 1998 and one of the biggest players in the personal care industry. It is only the Filipino company to be in the top 10 companies of the industry. As of December 12, 2010, the company has a total market capitalization of P1.5 billion. Its share price is P2.27.

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Early beginnings

Splash Corporation started out in 1985 as just a backyard business when the Hortalezas decided to invest their P12,000 cash gifts from their wedding and put up RBH Cosmetics. The company’s very first products were repackaged acetone and cuticle remover.

In 1987, Hortaleza, seeing a fad in growing hair-style decided to sell high-quality but affordable hair spray, letting the company earned its first one million peso in sales. The couple eventually renamed their company to Splash Cosmetics from Hortaleza Cosmetics.

In 1993, the Hortalezas were able to afford sophisticated technologies and renamed the company to Splash Manufacturing Corporation. By 1997, Splash established the Splash Research Institute complete with state-of-the-art facilities and equipment, and a research staff of more than 20 chemists, pharmacists and engineers. Its main purpose is to design and develop of innovative products and packaging systems. Splash tries to keep a two year rolling pipeline of new products, backed by rigid clinical tests.

Business developments

In 2002, Splash invested in a P400 million state-of-the-art manufacturing complex in Canumay, Valenzuela City which is expected to meet the Company's capacity requirements in the medium-term. On November 15, 2007, the Splash’s shares of stocks were listed in the Philippine Stock Exchange under the stock symbol SPH.

In 2009, the company made three major moves. In August, P.T. Splash Cahaya was incorporated in Indonesia as part of company’s expansion overseas. On November, the company went into the direct selling business by launching the First Business Center. A month later, Splash established the Acceleron Distribution Corporation to distribute certain brands to large-scale supermarkets.

Business segments

In 2009, Splash renamed its product categories from Skin Care into Skin Whitening. This segment contributed 45.6% of the company’s revenues in 2009. Skin White leads this segment with P1.06 billion sales. Skin Exfoliant’s leading brand is Maxipeel. Total revenues for this brand amounted to P930 million in 2009. Under the Hair Care, Kolours and Vitress are leading brands in the Premium Hair Dye category and hair cuticle coat category respectively.

Food supplement consist of products with naturally-derived ingredients which promote health and general well-being. Brand under the food supplement is the Theraherb VCO.

Corporated Social Responsibility

The Hortalezas founded the Splash Foundation, Incorporated in 1997 to promote Corporate Social Responsibility (CSR). Its name was changed in 2009 to AngHortaleza Foundation as the link between Splash Corporation, HBC Group and World Partners Group.

Among its notable projects are:

  • Basic Cosmetology
  • Basic Reflexology and Therapeutic Massage
  • AngHortaleza Foundation Social Development Center
  • Mag-impok Para sa Kinabukasan
  • Teachers’ Training Development Program
  • Adopt a School Program

Slogan

  • Bagong Pilipino, Maka-Pilipino, Kaya Tumapat Sa Buong Mundo
  • Galing Ng Pinoy, Mula Sa Splash

External Links

Citation

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