SM Shoemart

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SM Shoemart, owned and operated by the publicly-listed company SM Prime Holdings, is a chain of shopping malls in the Philippines. It was originally established by Henry Sy as Shoemart in Quiapo, Manila as a shoe store. By 1970s, the company changed its name from Shoemart to SM. A decade later, it introduced home appliances and supermarkets in its department stores. The first Supermall, SM City North EDSA, was established in 1985.


Early beginnings

SM was established originally as a shoe store in Quiapo, Manila in October of 1958. As Sy keenly observed, the customers needed more than just a shoe store and the idea of a retail store with various kinds of merchandise was envisioned. Soon after, he tried putting in products that the shopper’s need and little by little the mini shop expanded.

The success of the shoe store led to its expansion as a full line store, and the first SM Department Store opened in downtown Manila in 1972.

After the construction of the first Shoemart, as what they used to call it, he conceptualized a new chain of shoe stores. The shoe store soon became very popular until it expanded into three outlets. Because of his dissatisfaction, he decided to create something new and better. He added an electronic appliances division in each of his stores and so on. He expanded his shoe store chain in the new pioneer urban centers, at the Makati Commercial Center in 1963 and then followed by another in Cubao, then by two other ones again at the Harrison Plaza in central Manila and in Delgado St., Iloilo City.

The SM logo was later used to shorten the name shoemart. It was designed by a Spanish-descended Filipino artist Juvenal Sanso. The said logo was a phenomenon because of its simplicity yet with power. It was in the year 1975 where the shoe store became a fully operated department store because of the various inclusions of areas such as supermarkets.


Sy's big breakout came in 1985 when he opened his first supermall in Quezon City, the birth of SM City North Edsa. The shoe-box look alike mall was clean and fully air-conditioned that promotes modern shopping conveniences. SM Centerpoint in 1989, it was also at this time that the Gringo Honasan’s coup de etat occurred. In 1991, the famous SM Megamall was built and inaugurated. The very first mall which featured a cinema division called Silverscreen and ice skating rink.

The first mall outside Metro Manila, SM City Cebu, was opened in 1996. It was followed by SM South Mall in Las Piñas, SM City Fairview and SM City Bacoor in Cavite. The company continued to branch out its supermalls by opening SM City Iloilo, SM City Manila, SM City, Pampanga in Angeles City and the SM City Sucat in Paranaque.

Expansions eventually reached Visayas and Mindanao. In 2001, SM City Davao was opened. After the launching of SM City Bicutan, a second mall was opened in Mindanao--SM City Cagayan de Oro which was inaugurated in 2002. That year also marked the start of the construction of the SM Mall of Asia, SM Clark and SM Las Pinas. SM Centerpoint was then renamed to SM City Santa Mesa after extensive expansions.

In 2003, several malls were opened, SM City Lucena, SM City Marilao, SM City Manila and SM City Baguio. By the end of the quarter of 2004, SM City Dasmarinas and SM City Batangas were again opened. In 2005, SM City Dasmariñas, SM City Batangas, and SM City San Lazaro were added to the list.

In May 21, 2006, SM Mall of Asia was finally constructed and a grand opening followed. It was built on a 19.5 hectares of reclaimed land west of Roxas Boulevard, making it the third largest shopping mall in the world.

SM City Lipa, SM City Bacolo, SM City Taytay, SM City Marikina, SM City Rosales, SM City Baliwag, SM City Naga, SM City Rosario, SM City Tarlac, SM City San Pablo, SM City Calamba, SM City Novaliches were opened from 2006 to 2010.

Upcoming supermalls

For 2011, scheduled SM Supermalls to open are:

  • SM City Taguig
  • SM City Consolacion
  • SM City Lanang

For 2012:

  • SM City General Santos
  • SM Mall of Cebu
  • SM City Dagupan
  • SM City Olongapo

For 2015

  • SM City Santiago
  • SM City Laoag
  • SM City Butuan

International expansion

The SM Group has expanded the Supermalls internationally. There are three established supermalls in China over the past years, namely SM City Xiamen, SM City Jinjiang and SM Chengdu;and an SM Supermall was also opened in Guam.


  • SM San Lazaro and SM City North EDSA - Blue Rating Award for the 5th Cycle of the Laguna Lake Region's Public Disclosure Program, 2009; Lakan ng Lawa by the Laguna Lake Development Authority, 2011.
  • SM Megamall - PRA Shopping Center of the Year, 2009
  • SM City Marilao - Don Emilio Abello Energy Efficiency Awards
  • SM City North EDSA - PRA Shopping Center of the Year, 2010.
  • Most Handicapped Friendly Establishments, Apolinario Mabini Awards, 2008.




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