Prof. Remigio Joseph De Ungria

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Prof. Remigio Joseph De Ungria is a Professor of Marketing at the Ateneo Graduate School of Business and the Managing Director of Hyper Asia Pacific. He conceptualized hypermarketing 2.0 and contamination marketing for use in personal and business applications. He also pioneered the program Vcoach or Vision Driven Consistent Achievement Program which emphasizes the use of personal vision and mission statements as a tool for daily alignment and life planning. At the AGSB, he is more commonly known as vcoach Bong and he led the use of innovative solutions like using Facebook and blogs as ways for students to submit their marketing assignments, thereby eliminating the wasteful use of paper and CDs.

Prof. De Ungria completed 2 engineering degrees (mechanical and chemical) at UP, 1 MBA degree at the Ateneo, 3 post-graduate degreees in marketing (Marketing Strategy at AIM, Marketing Communications at De La Salle, and Digital Marketing at the Ateneo).

Engr. De Ungria started his professional career as a "technical" management trainee with Unilever Philippines where he worked in the factory for 4 years- running an Oil Refinery and a Sulphonation Plant. He shifted gears when he became a Product Group Manager. His subsequent professinal engagements involved sales and marketing for Fil-Estate Network Inc., SeaOil Petroleum, United Coconut Chemicals, Apo Cement, Philips Lighting and Electronics, Waltermart Supermarkets and Community Malls and his own management consultancy firm, Hyper Asia Pacific where he served local and international clients.

Since 1994, while working full time during the day, he also simultaneously taught at night, using his full time industry engagement to enhance classroom learning. He has been privileged to lecture to marketing, sales and ethics in the following schools: Ateneo de Manila University (Loyola campus), Ateneo Graduate School of Business (Rockwell, De la Costa, Lipa and Cebu campuses), Ateneo School of Medicine and Public Health (Pasig), De La Salle University (Taft) and Carthage College (Kenosha, Wisconsin, USA).

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