Plains & Prints Boutique

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Plains & Prints Boutique is a chain of retail stores offering women’s apparel and fashion accessories that cater to working women between the ages 25 to 35. Owned and operated by Raffco International Trading which is one of the most dynamic and promising retail corporations in the Philippines.

The business which was started by husband and wife team Erickson Farillas and Roxanne Farillas, targets the market composed mostly of the young working women and young homemakers of today. Plain & Prints products also appeal even to teenagers.


Company Background

Erickson Farillas and Roxanne Farillas started the business in 1994, while they were still in college. The first Plains & Prints outlet was a mere 11 square meter space in Greenhills. The brand slowly gained popularity and became knows for its high quality, stylish woven tops and dresses. As of June 2011, there are a total of 63 Plains & Prints boutiques all over the Philippines. Thirty-five of these are company-owned while 28 are franchised units.

Quality and Excellence

Plain and Prints has a team of in-house designers who travel regularly to keep abreast of the latest fashion trends thats why the clothes reflect only good taste in terms of design, color, fabric, quality, comfort, and image. Plains and Prints is determined to be the Philippines number one in women’s apparel. The goal is to capture a bigger share of the growing retail market by expanding the distribution network in and out of the Philippines and to become a complete lifestyle store for women through the expansion of the product line.


  1. Women's apparel
  2. Fragrances
  3. Bags
  4. Fashion accessories

Awards, Recognition and Affiliations

Outstanding Filipino Retailer - 2007 and 2008 Search for Outstanding Filipino Retailer of the Philippine Retailers Association and the Department of Trade and Industry.

  • Most Promising Filipino Franchise - the 2004 Franchise Excellence Awards.

Contact Details

  • Plains and Prints
  • Address: 21 Mapalad Street, San Francisco, Del Monte, Quezon City
  • Telephone Numbers: 3726190-92
  • Telefax: 3726189
  • Email:,

Franchised outlets

  1. SM Cebu
  2. Ayala Cebu
  3. SM City Bacolod
  4. Robinsons Place Bacolod
  5. SM Iloilo
  6. SM City Davao
  7. Gaisano Mall of Davao
  8. Chimes Mall Davao
  9. Davao Central Warehouse Club Tagum
  10. Abreeza Davao
  11. Limketkai Center Cagayan de Oro City
  12. Gaisano Mall of Gensan
  13. KCC Mall of Gensan
  14. SM City Baguio
  15. SM Clark
  16. Marquee Mall
  17. Bay City Mall Batangas City
  18. SM Naga
  19. Embarcadero Mall Legaspi City
  20. NE Pacific Mall Cabanatuan
  21. SM Marikina
  22. Plains & Prints Laoag
  23. Tuguegarao
  24. SM Calamba




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