People for the Ethical Treatment of Animals (PETA)

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People for the Ethical Treatment of Animals (PETA)
Established 1980
Head Ingrid E. Newkirk
Address 501 Front St., Norfolk, VA 23510
Tel. No. 757-622-PETA(7382)
Fax No. 757-622-0457
Chapters United States, United Kingdom, France, India, Spain, Netherlands, Germany, Asia-Pacific Regions

People for the Ethical Treatment of Animals (PETA) is an international nonprofit charitable organization based in Norfolk, Virginia, with affiliates in the United Kingdom, Germany, the Netherlands, India, and the Asia-Pacific Region.


Background Information

Founded in 1980 by Ingrid E. Newkirk, PETA or People for the Ethical Treatment of Animals is dedicated in establishing and defending the rights of all animals. PETA operates under the simple principle that "animals are not ours to eat, wear, experiment on, or use for entertainment." PETA educates policymakers and the public about animal abuse and promotes kind treatment of animals.

PETA’s animal protection work brings together members of the scientific, judicial, and legislative communities to stop abusive practices. Aided by thorough investigative work, congressional involvement, consumer boycotts, and international media coverage, PETA achieves long-term changes that improve the quality of life for, and prevent the deaths of, countless animals.

PETA, with more than 2.0 million members and supporters, is the largest animal rights organization in the world.

Mission Statement

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time:

  • on factory farms,
  • in laboratories,
  • in the clothing trade,
  • and in the entertainment industry.

We also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.


Since its inception, PETA has helped countless animals escape a sad fate arbitrarily assigned to them: a life at the end of the chain, in a laboratory cage, in a filthy feedlot, or in a stifling circus boxcar. PETA's significant victories have furthered animal rights faster than any other social movement.

  • 1981 - PETA's undercover investigation of a Maryland laboratory results in the first ever conviction of an animal experimenter on charges of animal abuse and the first-ever suspension of federal research funds on the grounds of cruelty.
  • 1982 - PETA files the first-ever lawsuit to become the guardian of animals used in experiments.
  • 1983 - PETA closes a Department of Defense "wound lab" in which the military planned to fire high-velocity missiles into dogs, goats and other animals. PETA achieves the first-ever permanent ban on the shooting of dogs and cats in wound labs.
  • 1984 - PETA closes down a Texas slaughterhouse operation where 30000 horses were trucked in annually from all over the United States and left to starve in frozen fields without shelter.
  • 1985 - PETA uncovers gross mistreatment of dogs and other animals at the City of Hope Laboratory in California. The government fines the center $11,000 and suspends more than $1,000,000 in federal funding to the lab.
  • 1986 - PETA stops total-isolation confinement of chimpanzees at a Maryland research laboratory called SEMA. PETA launches a nation "Save the Chimps" Campaign that gains the support of many international scientists, including Dr. Jane Goodall, who calls her tour of the SEMA lab "the worst experience of my life."
  • 1987 - PETA launches the Compassion Campaign to alert consumers to the cruelty of cosmetics and household product testing on animals.
  • 1988 - PETA's distribution of a secret video shot at East Carolina University, showing an improperly anesthetized dog subjected to painful surgery in a standard classroom exercise, prompts the university to declare a moratorium on the use of live animals.
  • 1989 - PETA's Compassion Campaign persuades Avon, Benetton, Mary Kay, Kenner, Matter and Hasbro to stop testing on animals.
  • 1990 - PETA exposes the backstage beating of orangutans by Las Vegas entertainer Bobby Berosini, who uses these gentle endangered primates in a nightclub act. Beosini's captive-bred wildlife permit is suspended by the U.S. Department of the Interior.The show closes.
  • 1991 - The silver spring monkeys case receives a unanimous, positive ruling from the U.S. Supreme Court. It is the first time in history that a case involving animals in laboratories has been heard by the nation's highest court.
  • 1992 - PETA gives compelling testimony at the first-ever congressional hearing on the use of animals in circuses, rodeos, films, and other types of environment.
  • 1993 - Following PETA's hard-hitting campaign against General Motors' use of live pigs and ferrets in crash tests, the company gives PETA a written statement of assurance that it will never again perform animal crash tests. Today, not one car company conducts crash tests on animals.
  • 1994 - The USDA cites the Buckshire Corporation, a laboratory animal breeding facility, for violations of the Animal Welfare Act after receiving a 38-page complaint from PETA documenting the abysmal conditions at the facility.
  • 1995 - Mobil, Shell, Texaco, and other oil companies agree to "cap their stacks" after PETA investigators reveal how open exhaust stacks become fiery graves for countless birds and bats.
  • 1996 - PETA finds that $3 million in tax money was granted to experimenters at Omaha's Boys Town National Research Hospital to cut into kittens' heads and starve cats for deafness and vocal-tract experiments. The government launches an investigation, and Boys Town ends the experiments.
  • 1997 - Following our investigation of a New Jersey testing laboratory, film star Kim Basinger pleads publicly for the lives of 40 beagles whose legs are to be broken in a painful experiment.The dogs are released for adoption into loving homes.
  • 1998 - PETA's complaint to the US department of Agriculture about the death of Kenny, a baby elephant, results in Ringling Bros. and Barnum @ Bailey Circus' being forced to pay $20,000 to settle the case.
  • 1999 - A North Carolina grand jury makes history when it finds against three pig-farm workers at Belcross Farm and hands down the first ever indictments for felony cruelty to farm animals. An undercover PETA investigator videotaped the workers beating lame pigs with wrenches and metal poles and skinning and dismembering a pig alive.
  • 2000 - Gap Inc., one of the country's largest clothing retailers, agrees to stop using leather from India and China after PETA members protest in its stores. J. Crew, Liz Claibone, Clarks, and Florshiem also agree to stop selling Indian and Chinese leather.
  • 2001 - Following PETA's five-month "Murder King" Campaign, Burger King announces that it is taking action to ease suffering of millions of animals. The company will now conduct unannounced inspections of its slaughterhouses, require that hens be given 75 square inches of space in cages, stop purchasing hens from suppliers who starve the birds to shock their bodies into more laying cycles, and more.
  • 2002 - After receiving a letter from PETA, the National Collegiate Athletic Association agrees to stop using leather basketballs in its "March Madness" tournament in favor of cruelty free synthetics. PETA urges the NBA to follow example set by the Women's National Basketball Association in banning leather.
  • 2003 - U.S. Representative James Moran and actor Alec Baldwin screen PETA's video "Meet your Meat" in the US Capitol. Rep Moran declares, "Animals weren't meant to be caged... It's wrong, it's cruel, it's inhumane and it's not healthy."
  • 2004 - PETA persuades chemical companies and the U.S. Environmental Protection Agency (EPA) to drop plans for some of the worst and crudest chemical tests, sparing tens of thousands of animals.
  • 2005 - Trendy retailer Forever 21 permanently bans fur after PETA mobilizes activists around the country to hold protests outside its stores.

Major Accomplishments

  • PETA first uncovered the abuse of animals in experiments in 1981 and launched the precedent-setting “Silver Spring monkeys” case. This resulted in the first arrest and criminal conviction of an animal experimenter in the United States on charges of cruelty to animals, the first confiscation of abused laboratory animals, and the first U.S. Supreme Court victory for animals in laboratories.
  • PETA released 70 hours of graphic video footage that documented the appalling treatment of primates at the University of Pennsylvania head-injury laboratory, resulting in government fines and the loss of funding for the cruel study.
  • PETA’s undercover investigation of a huge contract testing laboratory in Philadelphia and our subsequent campaign led to Benetton’s permanent ban on animal tests—a first for a major cosmetics company. Other leading companies, such as Avon, Revlon, and Estée Lauder, followed suit. Gillette announced a moratorium on animal tests after PETA’s 10-year campaign. PETA now lists hundreds of companies that do not test products on animals. Please visit for details.
  • After negotiations with PETA, juice-makers POM, Welch’s, and Ocean Spray agreed to stop funding animal experiments.
  • PETA was victorious over the General Motors Corporation, which ended its use of animals in crash tests.
  • PETA released investigators’ photographs and videotaped footage taken inside Carolina Biological Supply Company, the nation’s largest biological supply house. PETA documented that animals were removed from gas chambers and injected with formaldehyde without being checked for vital signs, as well as cats’ and rats’ struggling during embalming and employees’ spitting on animals. The company was charged by the U.S. Department of Agriculture (USDA) with violations of the federal Animal Welfare Act (AWA).
  • With the help of celebrities like Ewan McGregor and Martin Sheen; U.S., German, and Canadian government officials; and activists worldwide, PETA was able to secure the release of polar bears who had been suffering for years in the Suarez Bros. Circus. The bears are now recovering and thriving in more appropriate climates.
  • PETA distributed an undercover videotape that showed Las Vegas casino “entertainer” Bobby Berosini beating orangutans with a metal rod. The U.S. Department of the Interior revoked Berosini’s captive-bred-wildlife permit, making it illegal for Berosini to buy or sell orangutans.
  • An undercover investigation of painful scabies experiments on dogs and rabbits at Ohio’s Wright State University led to charges by the USDA of 18 violations of the AWA. The experiments were stopped.
  • After being pressured by the Physicians Committee for Responsible Medicine and PETA, the American College of Surgeons replaced animals with simulations at its training conferences and is now urging medical schools to adopt non-animal training alternatives.
  • PETA released undercover photographs and videotapes that showed ducks’ being violently force-fed on a 'foie gras' farm in New York, resulting in the first-ever police raid on a U.S. factory farm. After learning the gory details of 'foie gras' production, many airlines and restaurants dropped the so-called “delicacy” from their menus.
  • Undercover investigations at pig-breeding factory farms in North Carolina and Oklahoma revealed horrific conditions and daily abuse of pigs, including the fact that one pig was skinned alive, leading to the first-ever felony indictments of farm workers.
  • In another precedent-setting case, a California furrier was charged with cruelty to animals after a PETA investigator filmed him electrocuting chinchillas by clipping wires to the animals’ genitals. The American Veterinary Medical Association denounced the killing method, saying that it causes animals to experience the pain of a heart attack while they are still conscious. In another undercover exposé, PETA videotaped a fur rancher’s causing minks to die in agony by injecting them with weed-killer. Both farms agreed to stop these cruel killing methods.
  • After exposing the National Air and Space Administration’s Bion experiment, in which straitjacketed monkeys were to be implanted with electrodes and then launched into space, PETA succeeded in pressuring the U.S. to pull out of the project.
  • PETA’s undercover investigation of a Florida exotic-animal “training school” revealed that big cats were being beaten with ax handles, which encouraged the USDA to develop new regulations governing animal training methods.
  • PETA’s undercover investigation of Boys Town National Research Hospital’s experiments, in which researchers cut into kittens’ heads and starved cats in order to study deafness, spurred the National Institutes of Health to issue a report condemning Boys Town’s animal care and use program. The USDA found that Boys Town had failed to comply with the AWA.
  • PETA convinced Mobil, Texaco, Pennzoil, Shell, and other oil companies to cover their exhaust stacks after showing how millions of birds and bats had become trapped in the shafts and were burned to death.
  • After two years of negotiations and more than 400 demonstrations worldwide, McDonald’s became the first fast-food chain to agree to make basic welfare improvements for farmed animals. Burger King and Wendy’s followed suit within a year’s time, and within two years, Safeway, Kroger, and Albertson’s had also agreed to adopt stricter guidelines in order to improve the lives of billions of animals slaughtered for food.
  • Thanks to PETA’s long campaign to push PETCO to take more responsibility for the animals in its care, the company agreed to stop selling large birds in all its stores and to make provisions for the millions of rats and mice in its care.

PETA in the Philippines

Primary Responsibilities and Duties

  • The following are the tasks Campaign Assistant will do for the organization:
    • Coordinate and manage a media plan and an agenda for issues that can be released in the Philippines
    • Organize and maintain a database of Filipino celebrities
    • Draft and mail letters to celebrities and others
    • Organize and regularly update the Filipino media database
    • Review news releases from other PETA offices and make recommendations about their effectiveness in the Philippines
    • Develop ideas to increase celebrity involvement in animal issues
    • Send out news releases, make follow-up and pitch calls to the media and work to keep PETA Asia-Pacific’s campaigns in the media spotlight
    • Coordinate the translation of materials
    • Coordinate the production of Tagalog versions of PETA ads
    • Communicate with media outlets around the country, encouraging them to run stories by providing them with PETA materials (ads, exclusives, etc.)
    • Organize demonstrations and photo shoots
    • Direct media calls to the correct person
    • Travel when necessary for meetings, demonstrations or other activities
    • Perform any other duties assigned by the supervisor


  • One can be a Campaign Assistant considering the following:
    • Outgoing and personable manner with exceptional communication skills
    • Excellent writing skills
    • Fluency in both English and Tagalog
    • Patience when dealing with the media
    • Proven thorough knowledge of animal rights issues
    • Support for PETA Asia-Pacific’s philosophy and the ability to professionally advocate PETA Asia-Pacific’s positions on issues
    • Must adhere to a vegetarian lifestyle
    • Ability and willingness to travel if necessary
    • Computer proficiency
    • Commitment to the objectives of the organization
    • Previous activist experience a plus
    • Filipino residency




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