Pagudpud, Ilocos Norte

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Pagudpud is a 4th class municipality in the 1st district of Ilocos Norte. Known for its white sand beaches, it is widely considered to be the Boracay of the North.

Located at the northernmost tip of Ilocos Norte, Pagudpud is bounded by the municipalities of Bangui and Adams to the south, and the province of Cagayan to the east. It is about 72.5 kilometers north from the provincial capital, Laoag City, and 561 kilometers from Manila.


History and the origin of the name Pagudpud

Pagudpud was formerly Barangay Tongotong, a part of the neighboring municipality of Bangui in the years before World War II.

According to a folk tale, the name Pagudpud came from a merchant traveling from Batangas, who had asked if he could rest in one of the houses in the barangay. The merchant, who could not speak nor understand a single word of Ilocano, would only say “Ako'y pagud na pagod at ang sapatos ko'y pudpod” (I am very tired and my shoes are worn out) when asked by the villagers about his purpose. Despite not being able understand Tagalog, the villagers adopted the phrase.

A few months later, a Tagalog-speaking Bicolano man, who was looking for a certain logging company in the province, stopped in the barangay to ask for its name. Since the villagers did not understand his question, they simply replied with the only Tagalog phrase that they knew: “Ako'y pagud na pagod at ang sapatos ko'y pudpod,” which the Bicolano interpreted as a barangay named Pagudpod. The name eventually became Pagudpud.

Other folk tales claim that Pagudpud is actually an old Ilocano word, meaning “soft sandy soil,” or the name of a variety of green grass which grew near the coast.


While the majority of Pagudpud residents are Ilocanos, the municipality is now home to other residents of Bicol, Visayan, or Apayao origin. Apart from tourism, other industries are mat weaving, furniture making, and rattan crafts.

According to data from the National Statistical Coordination Board, the municipality has 20,385 residents as of August 2007 spread across 16 barangays. As of January 2010, there are 14,016 registered voters in the municipality.

Some Tourist Spots

Saud Beach

Pagudpud's most popular beach, it was named one of Asia's top beaches by John Borthwick of the Australian Sunday Herald Sun in 2007. Until today, the beach's entire two-kilometer stretch of white sand is uncrowded and still pristine, a stark contrast to the beaches of Boracay. This is because most beachfront resorts in the area are run as family businesses and not by commercial developers.

Maira-ira Point and Blue Lagoon

Another white sand beach can be found at Maira-ira Point in Sitio Malingay, considered the northernmost tip of the whole island of Luzon. Also called Blue Lagoon or simply Maira-ira Beach, it is even said to be better than Saud Beach because of its blue waters.

Patapat Viaduct and Mabugabog Falls


The Patapat Viaduct, or Patapat Bridge, is often called the “French Riviera of the North” for its beautiful view of Pasaleng Bay. Connecting barangays Pancian and Balaoi, the 1.2 kilometer viaduct was constructed on the rocky seashore at the base of the Cordilleras. The viaduct ensured the safety of motorists by reducing the occurences of landslides, once the main cause of vehicular accidents in the area.

The Mabugabog Falls and a small hydroelectric power plant can also be found along the viaduct; however, it is only at its best during the rainy season.

Kabigan Falls


An alternative to the white beaches is Pagudpud's 80-foot Kabigan Falls. Accessible via a 30-minute, 1.8-kilometer hike from the national highway through a forest trail, the falls drop into a natural pool suitable for swimming.





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