Philippine Long Distance Telephone Company

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Philippine Long Distance Telephone Company
PLDT logo
Type Public Company
Founded 28 November 1928
Manila, Philippines
Headquarters Makati City, Philippines
Key people
Manuel V. Pangilinan, Chairman
Napoleon L. Nazareno, President and CEO
Comunications Services
(a) Cellular Telephony
(b) Fixed-Line Telephony
(c) Information Technology Services
(d) Satellite Communications
135.5 billion PHP (Green Arrow Up Darker.png11%) (YE 2007)
35.2 billion PHP (Green Arrow Up Darker.png2%) (YE 2007) [1]

The Philippine Long Distance Telephone Company (PLDT) (Tamil: பிலிப்பைன் தொலைதூர தொலைபேசி கம்பெனி), incorporated on 28 November 1928, is the largest telecommunications provider in the Philippines. It offers the largest and most diversified range of telecommunications services across the country through its three principal business groups, namely: Fixed Line, Wireless, and Information and Communication Technology. The company uses the most extensive fiber optic backbone and fixed line, cellular and satellite networks to provide the best services for their consumers.

It was incorporated in 1928 following the merger of four (4) telephone companies under US ownership, namely, Philippine Telephone and Telegraph Company, Cebu Telephone and Telegraph Company, Panay Telephone and Telegraph Company, and Negros Telephone and Telegraph Company.



On November 28, 1928, Governor General Henry L. Stimson signed into law Act No. 3436 of the Philippine Legislature, which gave the Philippine Long Distance Telephone Company (PLDT) the franchise to establish and operate telephone services in the Philippines. The franchise, with a lifetime of fifty (50) years, provided PLDT the right to establish telephone lines to various areas within the country within 40 years from the date of approval. In the early 1930's, PLDT established radiotelephone services between the Philippines and the United States and other parts of the world.

On December 20, 1967, a group of Filipino industrialists and businessmen headed by Ramon Cojuangco acquired the block of shares owned by the General Telephone and Electronics Corporation of New York. The group formally assumed management of PLDT on January 1, 1968 with Gregorio S. Licaros Sr. as Chairman of the Board and Ramon Cojuangco as President of the company. One of the first steps taken by the Filipino management was to enlarge the scope and accelerate the pace of PLDT's expansion and modernization program, which included a nationwide rural telecommunications development program in support of government initiatives designed to establish modern telephone systems in the countryside.

On July 18, 1968, Pilipino Telephone Corporation (Piltel) was incorporated in the Philippines with limited liability. Piltel's sole business at that time was to provide fixed line telecommunications services in eight cities and municipalities in the Philippines.

In 1981, in furtherance of the then existing policy of the Philippine Government to integrate the Philippine telecommunications industry, PLDT purchased substantially all of the assets and liabilities of Republic Telephone Company.

In 1991, Smart Communications, Inc. (Smart) was incorporated. Smart's major shareholders at that time were certain Philippine and other affiliates of First Pacific Company Limited (collectively, the "First Pacific Group") and NTT Communications Capital (UK) Limited ("NTTC-UK"), which in the aggregate owned 96.7% of Smart. In the same year, Piltel launched its cellular telephone services using Advanced Mobile Phone System ("AMPS") technology, which was subsequently upgraded to Digital Advanced Mobile Phone System ("D-AMPS") technology. Following the acquisition of PLDT shares by First Pacific Company Limited in 1998, Manuel V. Pangilinan was named President and Chief Executive Officer and a Director of PLDT, succeeding Antonio O. Cojuangco who was appointed Chairman.

On March 24, 2000, PLDT completed its share-swap acquisition of Smart, making Smart a 100%-owned PLDT subsidiary. In April 2000, Piltel launched a digital prepaid cellular service using the Global System for Mobile Communications ("GSM") platform of Smart. A few years later, PLDT transferred its ownership of Piltel to Smart, thereby consolidating all of PLDT's wireless operations under Smart.

Subsidiaries and affiliates

The following are PLDT's wholly owned subsidiaries and affiliates (as indicated), divided according to its self-defined categories:


  • Telesat Philippines
  • Smart Communications
    • Smart Broadband
    • SmartConnect Holdings (Singapore)
    • SmartConnect Global (Singapore)
    • 3rd Brand (Singapore, 85%-owned affiliate)<ref>, 3rd Brand ownership down to 85%, page F-10</ref>
    • I-Contacts Corporation
    • Wolfpac Mobile
    • Wireless Card
    • Smarthub
    • Ph Communications Holdings
    • Francom Holdings
    • Pilipino Telephone Corporation (99.5%-owned subsidiary via Smart Communications)<ref>, Piltel ownership percentage now increased to 99.5%, page F-10</ref>
  • ACeS Philippines<ref>, ACeS Philippines now a wholly owned affiliate (when combining direct and indirect ownership), page F-10</ref>
  • Mabuhay Satellite (67%-owned affiliate)


  • PLDT Clark Telecom
  • PLDT Subic Telecom
  • Smart-NTT Multimedia
  • PLDT Global
    • PLDT US
    • PLDT US Retail
    • PLDT UK
    • PLDT HK
    • PLDT HK 1528
    • PLDT HK Ltd
    • PLDT SG
    • PLDT SG Retail Services
  • PLDT-Maratel (97.8%-owned affiliate)<ref>, PLDT-Maratel ownership increased to 97.8%, page F-10</ref>
  • Bonifacio Communications Corporation (75%-owned affiliate)
  • PLDT-PhilCom Corporation (100%-owned affiliate)

Information and Communications Technology:





  • 60 Years: You're Line in Times (1988-1989)
  • The Telecommunications Company (1989-1993)
  • Keeping You in Touch (1993-1996)
  • Touching Lives (1996-1998)
  • Clearly for You (1998-2000)
  • The Power of Convergence (2000-2004)
  • 75 Years: Thin Ahead (2003-2004)
  • We Changing Lives (2008-present)

On the upper left side is the new PLDT logo launched during its 67th anniversary in November 1995. The new red color of the slightly revised symbol is meant to convey "energy, warmth, heart, speed and life." The borders of the old logo were removed to signify the Company's openness to change in the competitive global environment and to the transition to the next millennium.




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