Nasugbu, Batangas

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Municipality of Nasugbu, Batangas
Map of Batangas showing the location of Nasugbu
Region CALABARZON (Region IV)
Province Batangas
Mayor Hon. Antonio Barcelon
Barangays 42
Physical characteristics
Area 276.33 km²
Total (2000) 96,113
Density 348/km²

Nasugbu is a 1st class municipality in the province of Batangas, Philippines. According to the 2000 census, it has a population of 96,113 people in 19,615 households.

Several bus services provide transportation to and from Nasugbu. Jeepneys from Tagaytay City also enter and leave the town at a scheduled time. Within the town, tricycles are the main mode of transport.

The local government is pushing for the cityhood of the town, which would pave way to make it more industrialised and developed.



According to legend, a group of Spanish soldiers was allowed by their commander to go on a sight-seeing tour of the friendlier villages on the western coast of Batangas. The group came upon a native couple cooking rice in a palayok whose lid rattled over the steaming rice. In Spanish, the group leader asked the woman, -- ¿Cómo se llama este pueblo? (What is this place called?) The woman who knew no Spanish thought that the stranger was asking about her pot of rice. "Nasubo na po iyan, eh, kaya ganyan, (The rice is boiling, that is why it is like that.)" she replied. The Spaniard repeated the word "nasubo" and nodding his head towards his companions, introduced the word to them. The village began to be called by that name. Although no historical documents can support this legend, it is the most common story one can hear when asking on how the town got its name.


Most of the people in Nasugbu are Tagalogs. There is also a significant number of Visayans in Barangay Wawa and other barangays. The main language spoken is Tagalog, and significant minorities speak Cebuano. Due to the historic relevance of the town, a small number of families speak Spanish. Many among the educated class can speak English.

Most Nasugbugueños are Catholics. Although there is a legislated separation of church and state in the Philippines, the town fiesta on December 3 is a holiday. Nasugbu is also one of the most important centres of the Roman Catholic Church in the Archdiocese of Lipa. In fact, although the vicariate of the area is officially called Vicariate I, it is sometimes calles the Vicariateof San Francisco Javier in honour of the town patron. Aside from having a town patron, some barangays have their own patron and celebrate a feast day other than that of St. Francis Xavier. There are also a small number of people belonging to other religions like the Iglesia ni Cristo, The Church of Jesus Christ of Latter-day Saints and Born Again denominations.



Located at 14:05:51N (14.0975) latitude and 120:35:56E (120.5988) longitude. Nasugbu is bounded on the north by the municipalities of Maragondon, Magallanes and Alfonso in the province of Cavite; on the east by the Batangas municipalities of Laurel, Calaca and Balayan; on the south by the Batangas municipalities of Lian and Tuy; and on the west by the South China Sea. It is the largest town in Western Batangas with a land area of 276.33 km².

Entering the town proper via the national highway, one passes fields of sugar cane, corn and rice fields, hills and mountains. The terrain slopes downwards to the South China Sea. Because of its rolling terrain and coastline location, agriculture (sugarcane, rice, corn, vegetables, coconut, fruits) and aquaculture are Nasugbu's main industries.

Travel distance from Metro Manila is about 102 kilometers via Tagaytay City. From Batangas City (the provincial capitol), its distance covers about 70 kilometers.


Nasugbu is politically subdivided into 42 barangays. The 12 barangays located in the poblacion are classified as urban, and the rest are classified as rural.

  • Aga
  • Balaytigui
  • Banilad
  • Barangay 1 (Pob.)
  • Barangay 2 (Pob.)
  • Barangay 3 (Pob.)
  • Barangay 4 (Pob.)
  • Barangay 5 (Pob.)
  • Barangay 6 (Pob.)
  • Barangay 7 (Pob.)
  • Barangay 8 (Pob.)
  • Barangay 9 (Pob.)
  • Barangay 10 (Pob.)
  • Barangay 11 (Pob.)
  • Barangay 12 (Pob.)
  • Bilaran
  • Bucana
  • Bulihan
  • Bunducan
  • Butucan
  • Calayo
  • Catandaan
  • Kaylaway
  • Kayrilaw
  • Cogunan
  • Dayap
  • Latag
  • Looc
  • Lumbangan
  • Malapad Na Bato
  • Mataas Na Pulo
  • Maugat
  • Munting Indang
  • Natipuan
  • Pantalan
  • Papaya
  • Putat
  • Reparo
  • Talangan
  • Tumalim
  • Utod
  • Wawa


The climate of Nasugbu falls under the first type of classification, Type I, characterized by two pronounced seasons: Dry season from November to April and wet season for the rest of the year.

The annual average temperature in the municipality is 27.3 degrees Celsius. January is the coolest month having an average temperature of 25.8 degrees Celsius, while April is the warmest month registering an average temperature of 29 degrees celsius.


By Virtue of Presidential Decree 1520, the Late Former President Ferdinand Marcos declared some areas of the municipality as a potential tourism area. And from henceforth, Nasugbu had a tourism industry known primarily for its beaches. Before Boracay and other places became fashionable, Nasugbu was one of the traditional destinations tourists headed during Holy Week and other holidays. Its proximity to Manila still makes it a popular and practical choice.

Hiking in the mountains and virgin forests around Nasugbu is also a recommended activity. One particular spot, Karakawa, is a series of multi-tiered naturally-formed rock pools hewn out of the mountain. The smallest pool is about the size of a jacuzzi while the biggest measures about 25 square meters. The pools are more than 6 meters deep and one can even catch fish in the pools.

Among other economic highlights are the development of Nasugbu's agro-industrial industry by building more farm-to-market roads, feed mills, meat processing and poultry-growing. Another is encouraging investors, particularly the computer companies, to build a technological park.

But while the government wants to turn Nasugbu into a viable investment area, they are also serious about preserving the town's natural environment. Aside from the technopark, there are plans to develop the Wawa fishing port as an ecotourism center, which would be patterned after Pier 39 in San Francisco.

At the moment, because of its rolling terrain and coastline location, agriculture (sugarcane, rice, corn, vegetables, coconut, fruits) and aquaculture are Nasugbu’s main industries. It is home to the Central Azucarera Don Pedro, the country's largest sugar producer since the break-up of the former Hacienda Luisita in Tarlac.

Being home to the largest sugar company of the country, it is but expected that sweets are indeed part of the municipality's source of income. Nasugbu is the only town in Luzon which hosts a bibingkahan (rice cake area) in its public market. There are at least 10 kinds of rice cakes that are found only in Nasugbu, in addition to the more famous ones that could be found elsewhere in the country.

It is also a pride for the Nasugbugueños that one could make a variety of these sweets even if they don't really know how to cook. People can make sweetened yam, sweetened coconut and other products closely related to this.

Education and Culture

Nasugbu West Central School the largest elementary school in the Southern Tagalog region. Other elementary schools include Lourderette School, Pedagogia, St. Paul's, Creative Dreams School, and RB Cordero.

Nasugbu also hosts the high school campus of the State University, known locally as the Apolinario R. Apacible School of Fisheries (or simply "Fisheries"). It was formerly a fishery school but was later attached to the Batangas State University. Until now, high school students will have to choose from Fish Culture, Fish Capture, and Fish Preservation as a major subject. These subjects will bear the same weight as their regular subjects, much like the arts subject when you enroll into an Arts School.

The town's education system was greatly improved when ARASOF was attached to Batangas State University. Now, aside from Fishery Courses, the school also offers other courses like Education and Tourism.

Despite improvements of the town's education system, the proximity to Manila makes those well off families send their children to the metropolis for college.

In terms of culture, Nasugbu is also the home of the Nasugbu Auditorium, where many cultural activities regularly occur. It is the Towns primary theatre that showcases not only plays but also concerts of popular artists and bands.

Cultural and Historical Significance

Nasugbu is the site of the first recorded naval battle between European troupes in Southeast Asia. The war happened at Fortune Island at the West coast of the town. The war happened on 14 December 1600. Although the war resulted into a draw, the news of the war reached every capital cities of the Old World. And thus recorded in history as such.

It was also recorded in history that a group of scientists found a wooden cow a year before the Second World War. The cow was immediately handed over the National Museum but it did not survive the destruction of the war. However, a year after the war, a new archeological artifact was excavated in the nearby town of Calatagan, which in turn became the most important pre-historic artifact of the country.

As mentioned above, the foundation date of the municipality is celebrated on 31 January. However, this is more of the celebration of the foundation of the modern Nasugbu since records exist saying that the town existed long before the Second World War. It is presumed that the town was created by the same Royal Edict that created the province of Batangas and defined its composition and boundaries.

The reason why the Municipal Government chose 31 January to be the towns foundation date is that it is the date when the Americans landed on its shores after the famous Leyte Landing. This landing marked the beginning of the liberation of Island of Luzon from the from the Japanese Occupation.

External links

Coordinates: 14°04′N, 120°38′E

Original Source

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