Michelle Asence

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Michelle Dula Asence is the owner and general manager of ZenZest Asia Corp., a locally-made fragrance and body care line in the Philippines.



Asence graduated with a degree in Psychology at the De la Salle University. She is not a stranger to the world of business as her family owns the Goto King chain of restaurants. She is a single mother with one child named Xavi.


Michelle started her body care business in 2001 when she was just 23 years old. She started with only one cart in SM Megamall but now it has expanded to over 100 outlets nationwide. Her products are also sold in different countries such as Japan, Bahrain and Brunei. With her business, Asence tries to help boost the local farming industry through the use of indigenous local products such as guava and pili oil for her products. Today, Michelle is on the list of the top 20 Global Pinoys made by Metro Magazine.


The company which Michelle started in 2001 was born out of her failed relationship and it has grown to be one of the country's leading fragrance and body care line.

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  • 20 Global Pinoys. Metro Magazine. June 2009



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