From WikiPilipinas: The Hip 'n Free Philippine Encyclopedia
|Region||Central Visayas (Region VII)|
|Mayor||Thadeo Z. Ouano (Lakas-CMD)|
|Area|| 34.87 km²|
|Total (2000)|| 259,728|
The City of Mandaue (Cebuano: Dakbayan sa Mandawe; Filipino: Lungsod ng Mandaue) is a 1st class city in the province of Cebu, Philippines. It is known as the "Emerging Convention City in Asia." The city is one of the two highly urbanized cities in the province of Cebu and form the core of the Metropolitan Cebu area.
Mandaue lies right across from Mactan Island where Lapu-Lapu City is located. Lapu-Lapu City is the site of the Mactan-Cebu International Airport, the country's second busiest. Mandaue is connected to Mactan Island via two bridges: the original Mactan-Cebu Bridge and the relatively new Marcelo Fernan Bridge. These bridges are the only two routes between the airport and Cebu City.
According to the 2000 census, Mandaue has a population of 259,728 people in 54,882 households.
Investors and businessmen favor the bustling metropolis of Mandaue not only because it the “Furniture Capital of the Philippines.” Mandaue has a long history of commerce. It was once a busy port where merchants traded and conducted business.
Today it is a modern metropolis with incredible energy, extraordinary entrepreneurs, and enterprising and talented people. About 40 percent of Cebu’s export companies are found in Mandaue.
The city rakes in millions of pesos in revenues annually through its low taxation scheme, and continues to offer investors the New Mandaue City at the South Special Economic Administrative Zone as an alternative to other volatile commercial sites. And with the Cebu International Convention Center in place, Mandaue City poised to become the “Emerging Convention City in Asia.”
The City of Mandaue was founded in April 7, 1521, when a “Cove of Cebu”, called Mandawe, was sighted by a Spanish expedition led by Ferdinand Magellan. The “Cove of Cebu”, which is located in the present Barangay Tipolo, became the host to the first
facility in the country. Its establishment marked the origins of the industrialization of the country as it helped in the promotion and sustainability of the Acapulco Trade which took place at that time.
In 1571, Legaspi established the country’s first drydock complex on the shoreline of Tipolo, Mandaue, in order to hasten the colonization of the area. The drydock facilities, which were a few meters away from the existing location of the San Miguel Brewery Complex, reportedly serviced the Galleons of Legaspi.
Historically, Mandaue got its name from a thick, clinging vines known as “mantawi”, which were abundant in the early times, long before the coming of the Spanish conquestadores. During these times, Mandaue, with its eastern and southern boundaries facing the Mactan Strait, was already referred to as the “merchants’ paradise”. The major economic points within the area were already interlinked with several crude transportation network.
The “Cove of Cebu” was formally constituted into a “pueblo” between 1580 to 1700 and was officially known as the town of Mandaue in the year 1899.
From that “Cove of Cebu” emerged the now industrial city of Mandaue. Mandaue became a chartered city on June 21, 1969 through Republic Act 5519. It was considered a highly-urbanized city in the year 1991.
 Mandaue City: Emerging Convention City in Asia!
|Cebu International Convention Center|
|Location||Mandaue City, Cebu, Philippines|
|Floor area||28,000 sq. m|
Where the Cebu International Convention Center is build is a very important historical landmark of Mandaue City. Where this convention center sits is witness to Mandaue involvement in trade and international relations even before its discovery of the west.
This was once a was a beautiful cove known to service the trading vessels from neighboring places before the continent was known to be Asia. This cove was chosen by the western explorers to service the ships of the Galleon trade and the Acapulco trade as a dry-docking facility.
This convention center serves as monument of this historical landmark, in recognition of Mandaue’s involvement in the international stage since the beginning of history.
As venue of the 12th ASEAN summit, the city continues to play an important role in international relations, becoming the core of development and strengthening its role as the growth engine of the province of Cebu.
The city management team, together with world renowned urban planner PALAFOX and ASSOCIATES formulated a strategy to position the city as a preferred destination for international expositions and conventions.
The development strategy will be anchored on the CEBU INTERNATIONAL CONVENTION CENTER (CICC), the upcoming Export Mall and mixed-use development around it.
Its strategic location makes Mandaue City central to world-class amenities.
Just ten minutes away to five star resorts and tropical hideaways; five minutes to world class shopping; and surrounded by the best lifestyle destinations of the metropolis.
The city’s seaport can take one to the wonders of the islands and enjoy year-round festivals.
Across the bridge, an international airport can fly you to major destinations in Asia and the rest of the world.
These make Mandaue City the "Emerging Convention City in Asia!"
Unique and exotic, dance steps are accompanied by a different beat, played by a brass instead of the usual drum and bugle. This makes up a one-of-a-kind festivity that entices and seduces the crowd to gather and witness one of the most anticipated celebration in the City of Mandaue, the Mantawi Festival.
In April 7, 1521, Magellan first sighted the island of Sugbo in search for food and supplies for his vessels’ voyage back to Spain. Mandaue at that time was called “Mantawi” - derived from a vine that grew abundantly in the coves of the area. This community with abundant vines has even been mentioned by Antonio Pigafetta as a flourishing settlement nearest to Sebu under the leadership of Datu Lambuzzan.
Through Mantawi Festival, Mandaue City reconnects to its roots as the merchant’s paradise of Cebu during the time of Ferdinand Magellan and its role in Cebu’s economic growth through the centuries. Mandauehanons take pride in their heritage and historic role as Cebu’s economic powerhouse, as the city continues to energize its economy, attracting even more investors and generating more jobs for its people.
Today, the economic excitement in Mandaue City is concentrated on the Mandaue Reclamation area, making it the country’s fastest growth center in the South. The site of the Cebu International Convention Center, the Mandaue Reclamation area now becomes the “New Center of the Metropolis.”
Aside from the Cebu International Convention Center CICC – the venue of the ASEAN Summit in December, other developments in the area includes the construction of Cebu Doctors University for a new campus, the Cebu Boardwalk-a multi use development project that will feature a marina and the Taft I.T Zone which will feature world-class facilities for IT companies.
With all these developments at hand, Mandaue City is now gaining the reputation as Cebu’s new economic driver . . . the city to watch for in terms of economic prowess.
This year, the Mantawi Festival both pays homage to the past and recognize its potential for the future, kicking off with the theme “Taking Roots, Soaring High with ASEAN”.
Participants from all corners of the city will join the celebration as they showcase its unique culture and interpret the city’s trading systems that has become a tool for progress and prosperity of the Mandauehanons.
Various contingents will take the entire city in revelry of dancing and merry-making as the parade kicks-off at the Mandaue City Hall and onwards to the Cebu Boardwalk at the Reclamation Area.
 New Center of the Metropolis
The year 2006 draws international attention to booming Mandaue City with the Cebu International Convention Center (CICC). Located on a 3.8 hectare reclaimed land worth half a billion pesos, the CICC heralds the foray of Mandaue City as the "Emerging Covention Center of Asia."
The CICC is expected to boost the economic dynamism of Mandaue City, which at present is driven by over 10,000 micro, small, medium, and large enterprises. The city accounts for 40 percent of the total export in the furniture sector, thus making Mandaue the "Furniture Capital" of the country.
Mandaue City is an attractive investment option for businessmen seeking opportunities in Cebu because of the lower cost of doing business (no sales tax, lower taxes and cost of living), excellent delivery of basic services, and peace and order. On top of its business friendly policies, Mandaue’s sound fiscal management relieves its taxpayers with the burden of unnecessary loans.
During the nine-year term of Mayor Thadeo Z. Ouano, the Father of Mantawi Festival, Mandaue City’s annual income was tripled from P270 million to P800 million, thus growing at a pace twice faster than of the national average.
Today, the economic excitement in Mandaue City is concentrated on the Mandaue Reclamation area, making it the country’s fastest growth center in the South. Aside from the CICC, other developments in the area includes the construction of Cebu Doctors University for a new campus, the Cebu Boardwalk-a multi use development project that will feature a marina and the Taft I.T Zone which will feature world-class facilities for IT companies. The proposed Cebu International Trade and Exhibition Center (CITEX) has also been already endorsed by the National Economic Development Authority (NEDA) to JICA for funding.
With all these developments at hand, Mandaue City is now gaining the reputation as Cebu’s new economic driver. The Mandaue Reclamation Area is now the “New Center of the Metropolis.”
2006 will be the year expected to create an indelible mark for Mandaue City in both the business and tourism sectors, truly giving homage to its historic role as Cebu’s economic powerhouse.
 DOING BUSINESS
Mandaue City is Cebu’s new economic driver with more than 10,000 business establishments. Its fast and stable economic growth couple with the city’s steadfast support for booth local and foreign businesses boost investor’s confidence and make the city an ideal business destination. No wonder the city is home to some of the world’s best and biggest companies: San Miguel Corporation, Coca-Cola Bottling Co. and Shemberg, the number one exporter of carrageenan. Mandaue City also accounts for 75 percent of the country’s total export in the furniture sector, thus making the city the furniture capital of the country.
 DINING & ENTERTAINMENT
After clinching a business deal, you can enjoy Mandaue’s dinning and entertainment life. Mandaue has fine-dining restaurants which cater to gourmets with international tastes. A variety of restaurants also serves sumptuous meals of local cuisine. For a wonderful gastronomic feast, treat yourself to the best chicken and seafood offered by restaurants along A.S. Fotuna Street near Oyan's haus. The culinary possibilities are endless. Cap the evening with a drink or two at the numerous bars and nightspots around the city.
 NATIVE DELICACIES
Food defines a people and this holds true in Mandaue. The local cuisines tells the Mandauehanon’s passion for life and creativity. From bibingka (rice cakes) to masareal (ground sugared peanuts), and from tagaktak (fried ground rice) to budbud (sticky rice rapped in banana leaves), these delectable home-made concoctions sit well with visitors. You will crave for these delicacies’ unique taste found only in Mandaue City. They are excellent souvenirs to take home too!
 ARTS & CULTURE
Join the city fiesta every May and watch the historic and colorful Mantawi Festival, with its dancers using native delicacies such as bibingka, budbud and tagaktak as props for their dances, while broom and salt making are trans- “Delicacies and Trading System,” which has become a tool for progress and prosperity by the Mandauehanon’s. You can also visit the National Shrine of St. Joseph with its one-of-a-kind life-sized statues of the Señor de Cena (Jesus Last Supper) or the Diocesan Shrine of Our Lady of Fatima. Mandaue Also Boasts of the famous performances of the Mandaue School for the Arts students. For a touching experience in Mandaue, you can catch the sunrise illuminate the city under its two famous bridges, which are both works of art and engineering masterpieces themselves. The Native delicacy Otap is also produced in the city of Mandaue.
 Initiatives that enhance the ROADMAP of Mandaue City:
1. The city has simplified transactions on civil applications with the end in view of lessening the cost of doing business. Systems and procedures are regularly streamlined to realize the target of processing Business Permits within five minutes after payment of tax assessments.
2. Business Permit application is decentralized at the barangay level and payments are made at accredited banks to decongest city hall and minimize long queues that usually occur during Business Permit applications and/or renewal.
3. Systems and procedures on Building Permits and Occupancy Permits are also reviewed and streamlined to allow processing within a day.
4. A “No Wrong Door” policy has been adopted to ensure that all taxpayers are guided and served even if they happen to drop by at the wrong office.
5. An Investments Incentive Code has been promulgated to entice more investments and ensure a more profitable business endeavor in the city.
6. A Boardwalk, a Mixed-use Mall, and a Hotel and Casino Complex are now in the drawing board and will soon rise to complement the Cebu International Convention Center.
7. Academic institutions are sprouting in the city. The academe sector will welcome two more institutions that shall operate and open their doors during School year 2007. These are the Cebu Doctor’s University and the Sacred Heart School.
8. The new City Public Market is due for completion come July 2007. A “Bagsakan” (Farm Products Terminal/Storage) will be constructed sometime February 2007 and will complement the economic activities of the City Public Market.
9. An Export Mall is on the drawing board and once constructed and opened, shall assume the role of a “Business Incubator” to allow small and medium enterprises to start up and grow.
10. A Center for Training on Entrepreneurial Development and Management shall rise on a 5-hectare property in Barangay Casili to provide a venue for management excellence and entrepreneurial advancement.
11. The Mandaue City College is now operational and has opened its doors to poor but deserving Mandauehanons pursuing college education in nursing, industrial engineering, entrepreneurial development, education and information technology. 12. Socialized Housing Projects are now being undertaken to provide decent and affordable housing and livelihood opportunities to informal settlers and other urban poor beneficiaries and realize the objectives of the city’s Integrated and Comprehensive Urban Renewal and Enhancement or “CURE Program” and transforming these communities into empowered development centers.
13. Beautification and environmental management initiatives are being pursued to attain a balance between economic development and environmental protection and conservation.
14. Contingency plans to ensure the full protection of both residents and investors have been formulated to make sure that development initiatives are covered and complemented by security measures.
15. An integrated and holistic infrastructure development program has been prepared to serve the mobility needs for goods and services thus enhancing productivity and return of investments due to lessened travel time.
16. An annual Strategic Plan has been formulated and consolidated into an Executive-Legislative Agenda to pave the way to a more coordinated and effective partnership between the Office of the City Mayor and the Legislative Body.
 See also
 External links
- The Official Website of the City of Mandaue
- Philippine Standard Geographic Code
- 2000 Philippine Census Information
- "Mandaue." Encyclopædia Britannica. 2007. Encyclopædia Britannica Online.
- Jobs in Mandaue City
- JCI Organization in Mandaue