Independent Blocktimers Association of the Philippines (IBA)
A group of blocktiming practitioners composed of independent producers organized an alliance in 1993 to form the Independent Blocktimers Association of the Philippines (IBA) with an aim to implement significant improvements and development in the broadcasting industry. It is the only legitimate blocktiming organization in the Philippines and is one of the sectoral members of Adboard as well as an affiliate of KBP.
The following are IBA's three-point objective scheme:
• to work for the professionalism of the blocktiming industry and to participate and contribute to the upliftment of program standards;
• to enhance the working relationship between IBA and the networks and to work in close consultation with advertisers and advertising agencies, as well as other industry related organizations, in all trade matters affecting each other mutually;
• to foster social responsibility among blocktiming practitioners and help protect the welfare of the general viewing public.
IBA also gave its full support for the approval of the VAT exemption in the broadcasting industry. Equipped with dynamism, the Association dedicates itself in serving a vital link between Broadcasting and Advertising.
- "Members." Advertising Board of the Philippines. http://www.adboard.com.ph/members.php?id=17 (accessed on October 10, 2007).