Go Family (Cebu)

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The Go family of Cebu owns the Prince Warehouse Club chain, which now has eight outlets. One of the richest and most influential families of Cebu City, also owns the University of Cebu (UC) and Elizabeth Mall. The family is prominent in the Philippine business and economy, its business started from rags to riches.

History and Geneology

The family is of Filipino-Chinese descent. Go Bon Tiao, a Chinese from the Fukien province of China, left China and found fortune in the Philippines during the late nineteenth century. His family in China was one of those who had to toil the land for a living and he was a burden to his stepmother. He came to the Philippines as he escaped prosecution when he accidentally shot a cousin. The Chinese were already considered second-class citizens in the late Spanish-colonial Philippines when he migrated. Through his ability and patience, he started peddling oil and then was selling rice entrusted to him by a Vietnamese. Soon with enough capital, he started his own business in Cebu. He also started to incorporate with the Chinese-Filipino communities.

Go Bon Tiao, more commonly known today as Don Pedro Singson Gotiaoco, was baptized with Don Mariano Singson as a sponsor in late Spanish-colonial Philippines. He went back to China and married a Chinese named "Disy". They had three living sons and the sons managed to live in the Philippines. He also seemed to have children outside marriage. First and confirmable was Doña Modesta Singson. The former President Sergio Osmeña was alleged his son. Go Kiam Co, the brother of Don Pedro Singson Gotiaoco, is another ascendant of the prominent Go family in the Philippine society. Prominent among the Go family are Attorney Augusto Go, grandson of Don Pedro Singson Gotiaoco and the president of the University of Cebu; John Gokongwei, Jr., a great grandson of Don Pedro Singson Gotiaoco and the owner of Cebu Pacific, Robinsons Mall, JG Summit and other more; and the Sy- Gaisano family who operate chains of shopping malls in the Philippines. Andrew Gotianun, a grandson of Go Kiam Co, who owns Filinvest Group and East West Bank.




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