GMA Network Logos
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The GMA Network, as the television station in the Philippines (then known as "Loreto F. de Hemedes Inc." <ref>GMA Network Corporate Information , GMANetwork.com]</ref> afterward renamed to Republic Broadcasting System [RBS] . Renowned Robert "Uncle Bob" Stewart sent the first signals of radio station DZBB from a improvised studio at Calvo Building’s fourth floor in Escolta, Manila. Seven years later in 1957, RBS moved to its current location on Epifanio delos Santos Avenue in Quezon City) has used more than a few insignias at numerous occasion since the 1950s; <ref>Case Study: GMA TV Network , HP.com]</ref> its recognizable number seven designs (to identify its channel designation in Metropolitan Manila), is one of the most typical and common television station logos. Initially commenced for broadcasts in early 1960s, is currently being used by a number of television networks around the world, in the long run led to GMA identified as the "Kapuso Network" <ref>iGMA.tv:Proud To Be Kapuso!</ref> and at present a fundamental component of GMA's business representation.
Early logos (1960's-1979)
Early GMA circular logos (1960s)
The blue circular seven logo, which Republic Broadcasting System (RBS) used for the past years, has developed into iconic in local television, mostly due to the existence of the same logo in key markets. Like in any other countries, which broadcast on channel 7 frequencies, circular seven logo is commonly used. Later on, the circular seven logo was used opposite to the square rounded edge GMA symbol in network presentation on-screen, although many current variations of the circular seven have incorporated to GMA logo.
Greater Manila Area logos (1970s)
In early 1970s, then Republic Broadcasting System changed its corporate identity to GMA Radio-Television Arts (GMA stands for Greater Manila Area, the network broadcast area). The word “GMA” and “ARTS” uses a Serif old stylized Garamond font in yellow color. The letter “R” extending its ribbon rounded tail underneath the letter “T” of ARTS while the word “Radio Television” uses a San Serif Helvetica Neue Bold Condense font in white toning the pale blue background with black outlines.
From circular number 7 logo, GMA developed its on-screen symbol into a bigger number seven (a three angles upward bar using red, green and blue colors) removing the circular border. Aside from retaining the square-rounded edge box, the word “GMA” and “ARTS” changes its color to white similar to the lower case word “radio television” and still uses the same Serif old stylized Garamond and San Serif Helvetica Neue Bold Condense fonts. In addition the word “greater” was placed between the insignia and number 7.
Again in 1978, GMA insignia changes into another version restoring the circular logo, now in black background and replacing the word “greater” to Serif font “GMA”. In the 1980s, GMA again changes its on-screen logo scrapping the circular number 7 and using only the GMA Radio Television Arts sign reverting its original yellow color for “GMA” and “ARTS" text while “Radio Television” in white complements the pale blue background in black outline.
GMA Network during mid-1970s and early 1980s
In September 1972, then President Ferdinand Marcos declared Martial Law, ordered the closure of all television station in the Philippines except for channels 9, 13 and 7. GMA was later allowed to operate with a restricted three-month provisional franchise license. In the latter part of 1973<ref>What's the Story, Pinoy TV?, The History of Philippine Television by Anastacio & Badiola</ref>, then Republic Broadcasting System was forced to cede majority control and later on reopened under new ownership with a new identity as GMA Radio-Television Arts.
In 1974 as GMA introduces the viewing public to a new GMA Radio Television Arts it employs a new symbol and utilizes the square-rounded edge insignia. To catch the attention of local viewers, GMA embarked into marketing promotion and uses the new slogan “Where You Belong” in 1979 and it was used for the next 20 years.
A different version was introduced in the latter part of 1979 placing “Where You Belong!” slogan angles upward below the insignia using a black Serif font. Another adaptation was made in 1986 using multihued colors. As GMA prepares for a network reformatting, for the first time GMA used the beaming rainbow colors of red, yellow, green and blue. The same “Where You Belong” slogan were used, this time in a different Serif font.
During the 1980s, a variety of logos were used to complement the present event, especially live programs. One example of this is, when GMA has the exclusive rights to broadcast Miss Universe pageant, it employ the standard GMA Radio Television Arts logo while embossing a crown-like object above it.
All logos including the present one were placed at the top rightmost corner of television screens. Only live breaking news and public affairs programs uses the lower left corner portion of television screen.
The Rainbow Satellite Network (1992-2002)
In preparation for the launching of Tower of Power<ref>GMA Network Corporate Information - History, GMANetwork.com</ref>, GMA again rebranded its network identity. Logo used similar to the early 90s. A beaming rainbow in a multicolored consisting of stripes. The actual colors used differ, but many of the designs are based on the traditional scheme of red, orange, yellow, green, blue, indigo and violet. The letters, GMA in blue color uses a San Serif Century Gothic Extra Bold font. Underneath its logo is their slogan from 1975, Where You Belong in Serif style font.<ref>GMA Network Corporate Information - History, GMANetwork.com</ref>
On April 30, 1992, GMA Network’s vigorous ambition<ref>Google Summary for GMA Network, Finance.Google.com</ref> is to reach Filipino viewers around the world through the launching of its Rainbow Satellite image<ref>GMA Network Corporate Information - History, GMANetwork.com</ref>. At the same time, GMA utilizes a new logo to correspond with the rebranding. A satellite-beaming rainbow in a multicolored stripes based on the traditional scheme of red, orange, yellow, green, blue, indigo and violet. The letters, GMA in metallic form uses a San Serif Century Gothic Extra Bold and analogous gloominess of Indigo as its fonts.
Sometime in 1993, GMA ambitious plan to penetrate international markets and to establish GMA as the most award network both locally and internationally; it uses a gold rectangular box and utilizes the similar beaming rainbow logo (the same specifications was used) embossed on it. At the time, the network makes use of its newest slogan… “The World’s Most Awarded Philippine Broadcast Network.”
GMA creates a series of logos with its Rainbow Satellite Network image. In mid-1990s, for the first time in Philippine television history, a human-like shape in stylized cloud effect was incorporated in one of its in-house station ID. The once famous beaming rainbow effect came from the hands of the human-like figure once called “The Rainbow Man” or “The GMA Man.”
The Kapuso Network (2002-Present)
In October 27, 2002 at exactly 12:00 p.m. during a special presentation on its noontime musical show, SOP, GMA unveiled its new corporate logo and slogan. In an effort to localized and transformed its image into a more intrinsic Filipino, GMA Network engaged in a rebranding course in line with its objective to become the leader in providing local news and entertainment. The rebranding of its logo and slogans reflects its new business distinctiveness but still integrating the network’s character as the “Rainbow Network.”
The trademark consists of a stylized heart shaped red logo, with different band of colors representing the rainbow and adapted a new network slogan “Kapuso ng pamilyang Pilipino, Anumang Kulay ng Buhay” (“One in heart With the Filipino family,in Whatever Colors of Life”)<ref>GMA Network Corporate Information - History, GMANetwork.com</ref>. This time, its uses Century Gothic Bold as its main font for the letters, GMA while an animated stylized heart shaped rainbow colored logo placed on rightmost top corner of the letter “A.” GMA also uses a stand alone animated heart shaped logo for its pre- and post-commercial programming.
The logo first appeared as an on-screen in October 27, 2002, emerging only at the beginning of shows and staying on throughout shows and disappearing every commercial load. The logobecomes visible on the upper rightmost top of the screen and a variety of effects resulting in its formation, usually during a show's opening sequence. GMA carry out trial on a variety of heart shape logo to take off international broadcast networks using a grey color translucent logo like NBC, ABC, Fox, and CBS. On its experimental phases, GMA uses a transparent grey color logo version at the upper rightmost top of the screen and was less embossed than the previous version and later on reverted to its original colored heart shape logo. Since its unveiling, GMA places a text “LIVE” below its logo signifying a live event but uses a different logo when a breaking news story happens or unfolds.
GMA's 50th Anniversary
For the celebration of the 50th anniversary of GMA-7, GMA uses a logo for its anniversary.<ref>Source of Image:GMA Gold.gif</ref>It uses gold oval shape with text 50 years 1950-2000.Then in the right side of the oval shape is the word Anniversary in serif font.In the left side is the Rainbow GMA Logo.The background is color gold.
Kapuso,kayo ang star ng aming pasko!
Kapuso,kayo ang star ng aming pasko is the 2003 and 2004 Christmas slogan of GMA Network<ref>Source of Image:Kapuso_x-mas2004.jpg</ref>.The background of the logo is the GMA Network Center with christmas decors.Then the slogan Kapuso,kayo ang star ng aming pasko used with Arial Italic font.Underneath the slogan is the GMA Logo.
Ang Sarap ng paskong Kapuso!
This tagline is launch since Christmas of 2006. It consist of one Christmas decor called parol and the front is the slogan itself with the animated GMA logo.
GMA 57th Anniversary logo (June 2007)
For the 2007 season coinciding with its 57th anniversary,GMA appearance across all platforms (entertainment, news and sports) uses an on-air logo with a modern and a contemporary appearance.<ref>Kapuso 57th anniversary</ref>In addition, sparkles plus light streaks theme accompanied it. While using the standard stylized heart shape logo, adding a elegant presentation, and a glossy GMA logo for its 2007 anniversary, which debuted alongside the “57 Kapuso sa bawat hamon ng tagumpay” campaign text, it is supplemented by a liquid bluish water motif.<ref>Source of Image:Gma-57th-Anniversary.jpg</ref>The number 57 was stylized and placed at the left corner.The slogan Kapuso sa bawat hamon ng tagumpay is in right corner.The color of the number and slogan is gold.The GMA Logo is placed on the leftmost top corner of the number 57.<ref>GMA's 57th anniversary special</ref>
Regalo ng Kapuso
Regalo ng kapuso was launch before Christmas 2007.It consists of the words Regalo ng Kapuso.The background is a christmas decoration called Parol underneath is the logo of GMA.
Proud to be Kapuso (January 2008)
In the last quarter of 2007, ratings controversy<ref>GMA Network reiterates stand on TV ratings issue (December 29, 2007). Retrieved on December 29.</ref> darkens the Philippine television. At the height of this fiasco,<ref>GMA Network: Disparity in TV ratings is 'legitimate issue' (January 24, 2008). Retrieved on January 24.</ref> GMA Network releases an in-house promotional blitz to reassure the Filipino viewing public that the television network does not resort into unethical strategy in gaining viewers. For this campaign, GMA uses a bluish stylized heart shaped insignia emboss the text “PROUD TO BE KAPUSO!”<ref>Santiago, Erwin (February 21, 2008). Pinoys overseas, proud to be Kapuso!. Retrieved on February 21.</ref> in Serif Futura Regular font and consigned the standard GMA logo underneath it. The “Proud To Be Kapuso!” promotion was used during the pre- and post commercial programming until the second quarter of 2008. Occasionally, the plug was used during off peak commercial break.
GMA 58th Anniversary logo (June 2008)
For the 2008 season coinciding with its 58th anniversary,<ref>Almo, Nerisa (June 23, 2008). Kapuso artists get sporty in "Kapusolympics: Watermania". Philippine Entertainment Portal. Retrieved on June 23.</ref> GMA appearance across all platforms (entertainment, news and sports) uses an on-air logo with a more modern and a contemporary appearance. In addition, sparkles plus light streaks theme accompanied it. While using the standard stylized heart shape logo, adding a more elegant presentation, and a new glossier GMA logo for its 2008 anniversary,<ref>Dimaculangan, Jocelyn (June 20, 2008). Kapusolympics airs on GMA-7’s SNBO". Philippine Entertainment Portal. Retrieved on June 20.</ref> which debuted alongside the “58th Anniversary” campaign text, it is supplemented by a liquid bluish water motif with splotches of liquid float milieu the GMA logo and convoyed by a ribbon swishing around the campaign text.
Consequently, the campaign text "58th Anniversary" uses a Serif font in Garamond bold and employs a metallic gold motif.
GMA 59th Anniversary logo (June 2009)
For the 2009 season coinciding with its 59th anniversary, GMA appearance across all platforms (entertainment, news and sports) uses an on-air logo with modern and a contemporary appearance.While using the standard stylized heart shape logo, adding a elegant presentation, and a glossier GMA logo for its 2009 anniversary, GMA launch its new slogan Greater and Greatful at 59.The slogan used with a font of glossier gray Impact.The background is also colored blue.The slogan placed at the leftmost top corner of the logo.And the GMA Logo placed at the rightmost bottom corner of the screen.
Sama-Sama Tayong Mag-Pasalove Ngayong Pasko
In November 7, 2009. GMA Network unveil their christmas station ID for 2009 untitled Sama-Sama Tayong Mag-Pasalove Ngayong Pasko in show Eat Bulaga!. GMA-7 uses many colors as the beackground then, it uses 2 ribbon in other sides and the slogan in script style of letters. The letter V in pasalove uses the rainbow-colored heart shaped logo. Underneath is the GMA logo.<ref>Youtube:Sama-sama tayong magpasalove</ref>
GMA 60th Anniversary logo (December 2009-June 2010 Month Long)
For the 2010 season coinciding with its month-long 60th anniversary, GMA appearance across all platforms (entertainment, news and sports) uses an on-air logo with modern and a contemporary appearance.While using the standard stylized heart shape logo, adding a elegant presentation, and a glossier GMA logo for its 2010 anniversary, GMA launch its new slogan GMA: 60 Years Touching Hearts, Enriching Lives.The slogan used with a font of glossier blue Arial.The background is also colored blue-indigo. The slogan placed at the underneath of the 60 years text which the fonts are Script with color blue. And the GMA Logo placed at the rightmost top corner of the screen.<ref>GMA-7 60th Anniversary Video</ref>
GMA international channels
GMA Pinoy TV (February 2005)
From the undisputed no. 1 Philippine broadcast network GMA, comes GMA Pinoy TV<ref>GMA Network Corporate Information - History, GMANetwork.com</ref>. Launches in February 2005, targeting Filipino migrants and overseas workers, GMA Pinoy TV<ref>ProCurve Networking by HP: GMA TV Network (PDF). Hewlett Packard Development Co. for GMA TV Network (September 2005). Retrieved on September 2005.</ref> is a 24-hour general entertainment channel and offers Filipino viewers quality and highest rating entertainment programs in the Philippines. To conform to its corporate distinctiveness, GMA Pinoy TV uses the same “GMA” logo in Century Gothic Bold as its main font in pale blue color while the standardized stylized heart shaped red logo with a group of distinctive insignias representing the rainbow.
A better-quality version was made in pre-Web 2.0, as an animated stylized heart shaped rainbow color logo placed on rightmost top corner of the letter “A.” While the less embossed word “Pinoy TV” placed angles upward underneath its logo using a regular Comic Sans MS as font in red shade. A newer version was made in via Web 2.0 specifications and added the word “Pinoy TV” in a glowing effect to intermingle with the new logo.
GMA Life TV (February 2008)
On February 16, 2008, GMA launches its second international channel, GMA Life TV<ref>"GMA launches new int’l channel", GMANews.TV, February 17, 2008. Retrieved on 2008-02-17. </ref> <ref>"GMA Network launches 2nd int'l channel, GMA Life TV", GMANews.TV, February 6, 2008. Retrieved on 2008-02-06. </ref>. A first corporate uniformity identifies the new channel using the letters “GMA” and the same stylized heart shaped red logo, with a group of distinctive insignias representing the rainbow. Although the letters “GMA” uses the same Century Gothic Bold as its main font, a finer version was made in Web 2.0<ref>The Logos of Web 2.0, www.fontshop.com</ref> as an animated stylized heart shaped rainbow color logo placed on rightmost top corner of the letter “A.” The word “Life” is half bigger than the letters GMA and uses Baskerville Semibold Italic as font and in color red while a word “TV” places underneath “E” of the word Life furthermore uses Baskerville font whereas with a grey color. On the new version, they use the Century Gothic to all letters.
In November 11, 2005,<ref>QTVS Quality Television Service. QTVS.com.</ref> after years of broadcast sign off, GMA leased the airtime of Zoe Broadcasting Network flagship station, DZOE-TV 11, in exchange of an upgrading the facilities of ZOE and airing a ZOE-TV produced programs. Channel 27 became a rebroadcast feed of QTV, Quality Television.<ref>GMA welcomes QTV, their newest 'kapuso'. ClickTheCity.Com (November 11, 2005). Retrieved on November 11.</ref>
On March 18, 2007, the Quality Television became as "Q". Focuses on women and lifestyle programming, Q rebranded from an earlier identity, Quality Television. A simplified insignia was used to complement its local programming. Q network uses the seventeenth letter of the modern Latin alphabet in stylized letter “Q” symbol in Serif font of Garamond. While the earlier symbol, QTV uses a rectangular rounded shape with sparkles plus light streaks theme at the upper left corner and a text “tv” in lower case in San Serif font complements the Q insignia. The newer version employs only the letter “Q.”
On May 29, 2010, Q unveiled their new logo. The new logo corresponding of a "Q" insignia in Futura book Bold<ref>About new QTV logo(OneDesignph.com</ref> placed in a blue-cerulean circle. May 30, 2010, Q unveiled their new station ID and a new tagline.
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