104.3 Business Radio

From WikiPilipinas: The Hip 'n Free Philippine Encyclopedia

DWBR, broadcasting as 104.3 Business Radio , is a radio station on the Frequency Modulation, transmitting in the Metro Manila area, owned and operated by the Radio Philippines Network. Its studios and transmitters are located in Quezon City.

[edit] Profile

DWBR or Business Radio is the only remaining radio station broadcasting in the Metro Manila area that plays the old standards type of music, from the era of the big bands, to the crooners, showtunes, Broadway or songs that gained prominence in the 1930s, 1940s, 1950s and 1960s, featuring artists like Frank Sinatra, Matt Monro, Doris Day, Eartha Kitt, Andy Williams, The Platters, etc.

The station also covers and reports on the latest business stories and issues in the Philippines with its coverage of the Philippine stock market in the mornings. The station also boosts itself with various talk programs that discusses relevant matters concerning business, the environment.

Sunday programming in the afternoon can be described as nostalgic with veteran radio disc jockeys, considered as the pioneer voices in Philippine radio going on board for "Golden Years" with the likes of Ernie Zarate, Jo San Diego, BARR SAMSON, Lito Gorospe and Bong Lapira. Previously, voices of Philippine broadcast icons like Ben Aniceto, Eddie Ilarde, including the late greats Johnny Wilson and Eddie Mercado were heard on DWBR. On the news programming part, veteran radio and television news anchor Bon Vibar can still be heard on DWBR with the same old clear and crisp voice of an unaccented English. Veteran social-political commentarist Larry Henares still dishes out issues of the day on his radio program, "Make My Day" from Monday to Friday.

The radio station also promotes OPM or Original Pilipino Music by playing two to three Filipino songs every hour, mostly Filipino music of the recent decades. The station also features on Sunday night a special program that highlights traditional Filipino music called the "kundiman" and the "harana," or music of serenade.

[edit] Audience Profile

DWBR 104.3 FM positioned its programming line-up towards the A, B, & C markets, with the sub-niche towards the “baby boomer” generation or those with ages 40 to 60. Most of the listeners of the station are business leaders.

[edit] History

DWBR was established in 1977 as a government radio station under the Voice of the Philippines, owned and operated by the National Media Production Center. It was first known as DWIM-FM which suited the vanity of the ruling strongman President Ferdinand Marcos (FM) and his lady Imelda Marcos (IM). Its first station and transmitter were situated at the Philcomsen Bldg. on Ortigas Avenue. The slogan of DWIM-FM was "The beautiful sound in the city of man". It played nothing but old time favorites and on-the-hour-every-hour news except on certain presidential functions which were given live coverages. It was under the watch of NMPC Director and Information Minister Gregorio S. Cendaña when the first frequency modulated radio station was put up with the most modern, top-of-the-line broadcast facility. Among the first stalwart broadcasters of DWIM were Don Lee, Jess Decolongon and Bong Lapira. After the 1986 EDSA Revolution, the Marcos dictatorship was dismantled ushering in the restoration of Philippine democracy under the leadership of Corazon Aquino. The name DWIM-FM was thus changed to DWBR - Business Radio.

[edit] Live Streaming

DWBR is heard in the Internet through ERadioPortal or through the PBS Website

[edit] See also

• Philippine Broadcasting Service

[edit] Original Source

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