Corazon Dayro Ong

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Corazon Dayro Ong is the founder of the meat-processing company CDO Foodsphere, Inc. Ong is a dietician by profession and has been awarded Most Outstanding Dietitian Award by the Nutritionists-Dietitians Association of the Philippines. She was also awarded the 2009 Woman Entrepreneur of the Year by Ernst and Young.

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Birth of CDO Foodsphere

Ong started out as a dietitian in Manila Central University in the 1970s. She married Jose, a professor at the Ateneo de Manila University who gave her three children. Jerome, the corporate vice-president who has a degree in Economics from the University of the Philippines; Jason, a nutritionist and head of the research department; and their only daughter, Sharmaine, licensed physician but joined the family business as the one handling the financial aspect.

After she got married, Ong decided to quit her job as dietitian in a hospital to take care of her children. At that time she was only preparng baon for her family. But these snacks turned out to be a favorite in the neighborhood. Eventually, Ong turned this hobby into a business.

The company was founded on the June 25, 1975 at the backyard of the Ongs’ house in Valenzuela as a processing area. It was initially registered as CDO Food Products, having a capital of P60,000 loaned from a local bank. Ong and her family began the operation with longaniza and tocino as their front liners.

In 1981, Foodsphere Inc. was duly registered and CDO was retained as the flagship name of its food products. Innovations and modernizations followed to ran after the growing industry. The company was converted into a family corporation.

In 1987, tragedy struck when a fire broke out and destroyed their processing plant. At that time, CDO has been producing 5,000 kilos of longaniza, tocino and hotdogs, and is due for accreditation from different restaurant chains when the event happened. What was salvage was just a not-so-modern equipment. Ong however, did not waste any time and rebuild the company after just two days.

From then on, different innovations of products were continuously being researched to satisfy the palates of the consumers especially Filipinos. From Longanizas to tocino, hotdogs and many others, the company tried to develop more and more products to cater the masses base on their consumption.

In 2001, the company introduced carne norte which suited the Filipino taste at a very reasonable price and another innovation in the industry. CDO-Foodsphere has emerged as the number one producer of carne norte in the land. She was also the brain behind the San Marino Corned Tuna, which is now a hit in the market. CDO Foodsphere has established its success based on the needs of the consumers. Ong’s core vision came to reality that is to provide affordable food products to the most number of Filipino households.

Awards and recognitions

In 1996, Ong was acknowledged as the Most Outstanding Nutritionist of the Year. In 1997, she was the recipient of the Agora Awardee for the Most Outstanding Medium-Scale Entrepreneur given by the Philippine Marketing Association for her successful leadership of CDO-Foodsphere. In 1999, she was awarded the Most Outstanding Professional in the Field of Dietetics given by the Professional Regulations Commission.

In 2006, she was cited and honored as one of the most outstanding women of Valenzuela City. The following year, Corazon was voted the 2007 Entrepreneur Mom-Working award and because of her diligence, awards poured in such as the Woman Entrepreneur in 2009. Under her leadership, CDO-Foodsphere Inc. has become a modern and leading food company known for its product innovation that provides the best quality and affordable prices of food products.


External links

Citation

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