Colgate-Palmolive Philippines Incorporated

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Colgate-Palmolive logo

Colgate-Palmolive Philippines Incorporated, is a global leader in the area of oral care and personal care. It is a company serving hundreds of millions of consumers worldwide. The small soap and candle business that William Colgate began in New York City early in the 19th century and now for over 200 years, Colgate has focused on driving growth by continuously improving products and processes. History reflects the strength and innovation that Colgate people have used to constantly transform the Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap, and Hill’s Pet Nutrition are among the world's most recognizable household names, trusted and relied upon by consumers everywhere.

In the Philippines, the brand name "Colgate" has been synonymous to "toothpaste" and has ever since been the preferred toothpaste brand in the market.

Contents

Colgate in the Philippines

Arthur Brent, as the leader, started operating Palmolive Company in Baracca Street, Binondo, Manila in 1926. Only five people began selling imported products from the United States. The products sold during early days were Octagon Laundry Powder, Crystal White Laundry Bar and Pompeia cosmetics.

In 1928, after the slow start, new vigor was added to the Palmolive Peet Company through another merger this time with Colgate Company, Colgate Ribbon Dental Cream and Cashmere Bouquet toiletries were added to the product range. The previous merging and adding Palmolive soap to their product increased the sales during the period of 1928-1930.

In 1935, William M. Pearce succeeded W.T. Schraeder as manager of the Colgate-Palmolive Peet Company. In 1942, J.C. Rebaza, foreign sales and advertising manager of the parent company, visited Manila to conduct an extensive study of the Philippine market and distribution techniques. As a result of this visit, a decision was taken to introduce the direct selling system throughout the islands.

When Japanese soldiers, during their occupation, sealed Binondo office and looted the nearby company warehouse on Dasmarinas Street, company operations were brought to a half. The officer in charged of the company, James Carpenter, was taken as a prisoner and upon his instruction, some of the employees managed to risk their lives to preserved the company records.

War left the company in ruin and in economic depression as well as the country. In 1946, Colgate-Palmolive Peet resumed operations as Carpenter reestablished it after his release in 1945 in key areas such as Manila and the nearby provinces resulting a sales of 2 Million for the year.

As fast growing demand for Colgate-Palmolive products, the company organized with a capitalization of 1.5 Million and constructed modern manufacturing complex in Intramuros and Makati and all the products quickly became a great success.

After the company's boost in the previous years, they had achieved the key objective of surpassing sales of P100 Million. This achievement was coupled with the second expansion-the constuction of an additional 22,000 square feet of warehouse and modernized facilities.

As each year went by, the company surpassed the expected sales and made them one of the five subsidiaries in the entire Colgate World with the most outstanding performance and won the prestigious Presidential Award.

To date, Colgate-Palmolive Philippines, Inc. holds leadership position in the market. It continues to find new ways to innovate in production, marketing and sales as well as in being the best place to work.

The name "Colgate" was adopted from the family name of William Colgate, the founder of the fist Colgate company.

Corporate Social Responsibility and Values

An urgent call to do something not only for the company but in order to better the quality of life of people in communities where the company operates.

Explore the initiatives, processes and policies that help them continue to strengthen Colgate-Palmolive and the communities where they work and live.

Products

  • Colgate Toothpaste
  • Colgate Toothbrush
  • Proof
  • Fresh Plus
  • Palmolive Naturals Shampoo and Conditioner
  • Gard Shampoo

References

  • Colgate (Accessed on 27 July 2007)
  • Colgate (Accessed on 27 July 2007)


Citation

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