Advertising Board of the Philippines (Adboard)

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Official logo of Adboard

The Advertising Board of the Philippines, also known as Adboard is composed of eight national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry, its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising.

Adboard was formerly known as the Philippine Board of Advertising. The board was formed as a result of a series of meetings in 1973 by leaders in the advertising industry. They felt the urge to commit themselves in creating a committee to achieve their goal in serving the interests of the nation. The Board was established on May 3, 1974.

Member Associations

The following are the national organizations which composes Adboard:

Philippine Association Of National Advertisers (PANA)

Association of Accredited Advertising Agencies-Philippines (4As-P)

United Print Media Group (UPMG)

Outdoor Advertising Association Of The Philippines (OAAP)

Advertising Suppliers Association of the Philippines (ASAP)

Cinema Advertising Association of the Philippines (CAAP)

Marketing & Opinion Research Society of the Philippines (MORES)

Independent Blocktimers Association of the Philippines (IBA)




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