AMA Computer University

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Motto "Never rest on one's laurels"

October 15, 1980

Type Private
President Amable Aguiluz IX
Staff Approx. 50
Undergraduates Approx. 2500

Approx. 50

Location Quezon City, Metro Manila, Philippines
Address Villa Arca, Project 8
Campus 25,000 m²

The AMA Hymn

Colors Blue and Gold
Nickname The AMACU Titans
Mascot Jolens
Affiliations NAASCU, Philippine Association of Colleges and Universities (PACU)

AMA Computer University (AMACU) is a university located in Project 8, Quezon City, Philippines. It focuses mainly on electronic, information, and communication technologies. The university uses a trimestral calendar where a typical four year collegiate education program under a semestral calendar is completed in only 3 years and 3 months.

AMACU is one of the brands of the AMA Education Group, which is considered as one of the fastest growing educational institutions in the Philippines with an annual completion rate of 3000-4000 graduates. However, this institution is also one of the lowest in terms of student loyalty, with less than 100 participants attending the alumni homecoming and other extra-curricular programs.



AMA Institute

AMA Computer University was founded by Dr. Amable R. Aguiluz V, who named it after his father, Amable M. Aguiluz, Sr. Dr. Aguiluz resolved to educate the computer market based on his experience in computer sales. Aguiluz founded the AMA Institute of Computer Studies with a computer school along Shaw Boulevard on October 20, 1980. At that time, AMA Institute of Computer Studies offered short-term courses in Electronic Data Processing Fundamentals, Basic Programming, and Technology Career. Only 13 students enrolled during the first semester.

AMA Computer College, branches and sister schools

University Entrance gate in Quezon City

AMA Computer College came into existence in June 1981. It extended its services through a four-year Bachelor of Science degree in Computer Science. With only a handful of students in its first year of administration, the AMACC student population rose dramatically from 600 in 1983 to 2,000 in 1985 on its first official campus in Makati City. Shortly after, it established its main campus in Quezon City. Two provincial campuses were then founded in Cebu and Silicon Gulf, Davao.

With the passage of the Philippine Higher Education Act of 1994, the academic fees of privately controlled educational institutions were deregulated. AMA solved the problem of low student population by embarking on an aggressive marketing, advertising and information campaign. With this type of strategy, profit-oriented schools started to grow.

The emergence of AMACC also led to the birth of AMA Computer Learning Center (ACLC) in 1986 and AMA Telecommunication & Electronic Learning Center in 1996. The former engages in offering short-course programs for professionals and two-year technical/vocational courses for those who wish to acquire employment skills. The latter is the one of the first schools in the Philippines to concentrate on telecommunication, electronics, and related technology.

AMA has adopted a principle of being the first to do things. It was the first school in the country to fully integrate Internet into its curriculum. Internet services were provided to all its campuses. Since 1987, all major AMA colleges have been interconnected through a local area network (LAN), which virtually converted them into one nationwide school system. AMA is also the first and only school in the country to have successfully held a teleconference between its high school students and another high school class in Canada in 1994.

In 1991, Aguiluz was able to gain full accreditation for AMA Computer College in the American League of Colleges and Universities (ALOCU), thus making AMA the first Filipino and non-American school to be so honored. Moreover, AMACC became an official member of the John F. Kennedy Educational Institute in Japan. AMACC is also accredited by the National Computer Center of the United Kingdom.

Elevation to University

AMA Computer College in Quezon City was certified by the SGS or Société Générale de Surveillance International Certification Services Canada, Inc. The certification was given formally in March 1999. This means that AMACC’s quality management system has been assessed and registered as it fulfills the requirements of ISO 9001. The ISO certification is being maintained. It is also monitored by assessors every six months.

AMACC Quezon City was conferred with University Status by the Commission on Higher Education (CHED) on August 20, 2001. AMA Computer College of Quezon City became AMA Computer University.

Sometime in 2004, AMA Computer University inked a partnership with Carnegie Mellon University's iCarnegie to use its curriculum and courses through e-learning. As stated by iCarnegie President and CEO Allan Fisher, "the academic relationship between STI and iCarnegie went well, the business side of the agreement did not go as planned". [1]

Other AMA Computer College campuses

The Philippine Commission on Higher Education (CHED) did not accredit other AMA campuses to use the title “University” and only permitted to use the title of “College” or “Institute” as these campuses have not met the requirements needed by the Philippine academic regulatory body.

In 2003, AMA Education System broked partnership with the government of the emirate of Bahrain to establish the AMA International University in Manama.

The AMA Education Group has an annual student population of 150,000 and more than 200 campuses in the Philippines and other parts of the world. However, the AMA USA campus is not accredited.

Athletic programs

In the 1990s, AMA faced criticism for not participating in any athletic associations. Many students were surprised when AMA joined the Philippine Basketball League in 1999 without signed talents from the AMA Education system. AMA backed out of the basketball league in the same year.

In 2000, AMA joined the National Capital Region Athletic Association as it failed to garner support in joining the NCAA. AMA has remained in the bottom standings ever since. In 2001, AMA joined the newly created National Athletic Association of Schools, Colleges and Universities (NAASCU). The AMA Titans had a rocky start but in 2006, the AMACU Titans beat their corporate rivals, the STI Olympians and became the 2006 NAASCU Champions. It currently participates in the Collegiate Champions League [2], composed of top ranked varsity teams in the Philippines. However, AMA was eliminated in the early competitions.



In 1999, a student from AMA Computer College Makati named Onel de Guzman submitted a thesis proposal for the creation of a program that would hack into computer systems and extract vital information, particularly Internet service accounts. [3] The proposal was unanimously rejected by the academic board. De Guzman was scheduled to complete his studies in 2000 and an academic subject called "THESISA" was one of his final requirements before graduation.

After AMA's graduation day on May 3, 2000, an email trojan called ILOVEYOU spread throughout the globe and caused delays in several online transactions. Guinness World Records declared it the most widespread computer virus of all time. The virus was traced from an apartment room in downtown Manila. The tenant was Onel de Guzman. Guzman was brought in by the Philippines' National Bureau of Investigation for questioning. De Guzman, in an interview, admitted to spreading the virus "by accident". [4]. In reaction to the news, AMA expelled de Guzman from AMA Makati and considered him a "drop-out" for life. The NBI charged de Guzman for violation of Republic Act 8484 or the Access Devices Regulation Act on 1998. [5] But due to lack of evidence the Philippine Department of Justice dropped the charges, as it had no clear laws regulating the world wide web. Due to this incident, Republic Act 8792 known as Philippine Electronic Commerce Act of 2000 was signed on June 14, 2000.

Political affiliations

Amable Aguiluz V was a political endorser of Joseph Estrada in the 1998 Presidential elections. [6] AMA was the first edcuational institution to award Joseph Estrada with a degree Doctor of Humanities honoris causa. Aguiluz used the AMA campuses in various political rallies and forced students to attend as part of their academic attendance record. In 1998, Estrada appointed Aguiluz as Presidential adviser on Information and Communication Technology and in 1999 as Chairman of the Presidential Commission on Year 2000 Compliance. Aguiluz brought officials of AMA into the commission and many business leaders criticized the commission for being an extension of AMA. Aguiluz resigned from the Commission in November 1999 due to a controversial purchase of equipment by the commission from a subsidiary of the AMA Group of Companies.

In 2001, Aguiluz switched affiliations to Gloria Macapagal Arroyo. (Aguiluz's father Amable Aguiluz Sr. was a friend of Arroyo's father Diosdado Macapagal and had served as Chairman and Auditor-General of the Commission on Audit in the 1960s. [7]) Arroyo was invited to AMA's sponsored political rallies. In 1995, Arroyo had attended a political rally in AMA when she ran for reelection as senator, and she attended all AMA graduation ceremonies from 2002 to 2005. [8] Arroyo cited AMA for not participating in cause-oriented and student activist groups. Arroyo appointed Aguiluz as Presidential Adviser for the Middle East.

Labor issues

Later on, as disclosed by a former high-ranking person in AMAES, a case lost by the AMA Group of Companies ensured retrenchment of offices and lay-offs. This eventually lead to the hasty implementation of e-Learning courses so as to cover loss of instructors. Yet some branches, like AMA Davao, were not granted permits to carry on with e-Learning courses because the commission considered these to be open learning/distance education courses unless these courses are supplementary.

Accredition issues

On November 12, 2004, 23 Philippine nursing schools, including AMA Computer College, Makati, were ordered to close by CHED chairman Rolando dela Rosa. These 23 schools were not granted permits (upon the recommendation of the Technical Committee for Nursing Education (TCNE) and regional offices) because they failed to comply with certain requirements: a qualified dean, a compliant curriculum, a faculty staff with masteral degree in nursing, and a base hospital where students can have their actual training. A few weeks after, dela Rosa resigned after AMACC appealed the case to President Gloria Arroyo.

Many of the courses offered in the AMACC and ACLC small branches are not accredited. There was the case when Electronics and Communications Engineering students were not allowed to take the board exams because their courses were not recognized by CHED.

Degrees offered

Undergraduate programs

Graduation Ceremony in Quezon City

College of Computer Studies

  • B.S. Information Technology
  • B.S. Computer Science
  • B.S. Information Management

College of Engineering

  • B.S. Computer Engineering
  • B.S. Electronics and Communications Engineering
  • B.S. Industrial Engineering

College of Business Administration and Accountancy

  • B.S. Business Administration Major in Management
  • B.S. Business Administration Major in Financial Management
  • B.S. Business Administration Major in Management Information Systems
  • B.S. Business Administration Major in Marketing
  • B.S. Accountancy

College of Arts and Sciences

  • A.B. Economics
  • A.B. English
  • A.B. Mass Communication
  • A.B. Political Science
  • A.B. Psychology

College of Education

  • B.S. in Elementary Education Major in Computer Education
  • B.S. in Secondary Education Major in Computer Education

Graduate programs

  • M.A. in Computer Education
  • M.S. in Computer Science
  • M.S. in Business Administration
  • M.S. in Public Administration

Basic education programs

AMA Computer University also has pre-school, elementary, and high school programs under the brand St. Augustine International School. These programs are under strict monitoring of the Philippine Department of Education.

Special Certifications

Microsoft Certified Professional

As of AMA Computer University's 1999 curriculum to the present, students under the College of Computer Studies are given the opportunity to pursue certification within the curriculum course. The payment for the certification and examination is covered in the tuition fees, and as such, no extra payments are usually required to take the examination. This program is strictly supervised by representatives from the company's head office in Panay Avenue in Quezon City, together with Microsoft's own representatives.

Cisco Networks

Networking courses are co-handled by Cisco Networks, who have also forged a partnership with AMA Computer University. As a result, Cisco recognizes AMA students who pass their basic CCNA networking courses with a certificate. It is also possible to pursue the Cisco Certified Network Administrator certification in AMACU. [9]


The iCarnegie 10-course curriculum and certifications are rooted deeply in the traditions of Carnegie Mellon's School of Computer Science. All academic enrollments in AMA's campuses falls under the iCarnegie program. [10]

AMA Computer University Town

The AMA Education Group is now drawing a blueprint of a wide campus named University Town. Proposed to complete in celebration of its 30th year in 2010, the AMA Computer University Town is a 50-hectare property in General Trias, Cavite. It draws its inspiration from old universities in the western world that spurred rapid development in the Host Township and created neighborhoods that are safe, liveable and walkable. It adopts the Telepolis Concept that will create a township which is a translation of the Information Age Technology in built space instead of cyber space.

The University Town will serve as another type of multi-use development, a primary institutional complex in a park-like setting. A network of open space and walkable distances from once destination to the other is laid out primarily to encourage the end-users to walk instead of using motorized vehicles.

Key elements

  • Central Park.
The AMA icon is found in the area that serves as venue for congregation and maximum social contact.
  • Interactive Hub.
A network of open areas and sheltered places supports IT activities through utilities that allow hooking up to Internet service and power supply for computer notebook users. The hub also pertains to other areas like Internet cafes, bars, clubhouses, cooperative houses or student joints. It is called interactive since it encourages real-time interaction between students and other users anywhere in the world.
  • Town Center.
A township in itself, the town center will serve the more commercial needs of the university such as retail, entertainment, neighborhood services and computer-related activities which can be found within a walking distance from any point of origin. The idea is to achieve a self-contained development and at the same time to service the other neighboring communities in the vicinity.
  • Main Boulevard: University Avenue.
This tree-lined major road will serve as the Main University Avenue where vehicular and pedestrian circulation is regulated by traffic signs and controls.
  • River Walk.
The damming of the creek will serve as the potential river walk that will be a highlight of the open space of the University.
  • IT Center.
As the architecture centerpiece, the IT Center is envisioned as an IT Park of e-learning and a global on-line university. It serves as the university icon, symbolizing AMA’s vision towards excellence in IT education and technology.
  • Institutional Area.
Accentuated by the Ester delos Reyes Aguiluz Memorial Medical Hospital, the Institutional Area incorporates the different buildings, facilities and equipment of the University.
  • Residential Community.
The planned residential enclave within the university's premises is income-generating prime real estate. The faculty, students, executives or those who are interested to live in the University have choices from single detached to multiple family dwelling units.

Sister schools

The AMA Education system also has sister schools under their wing. Unlike the Quezon City campus, whose land is wholly owned, some of the campuses are on rented real estate. In some cases, schools close due to factors such as low student enrollment.

  • AMA Computer Learning Center. These have similar structure to AMA Computer College but only offer short Information Technology-related programs. These programs ranges from Certificate (3 month), Diploma (1 year) to Associate (2 years). It uses a semestral (5 month) academic calendar and is under strict supervision of the Technical Skills and Development Authority (TESDA).
  • St. Augustine School of Nursing. These have a similar structure to the AMA Computer Learning Center but only offer short medical-related programs such as caregiver training.
  • ABE School of Business and Accountancy. These have a similar structure to the AMA Computer Learning Center but only offer short business-related programs such as e-Commerce Management.
  • AMA International Institute of Technology. These have a similar structure to the AMA Computer Learning Center but only offer short technology-related programs such as radio technician training. Formerly AMA Telecommunication & Electronic Learning Center, it is located in EDSA, Cubao and Quezon City.
  • Norwegian Maritime Academy. This offers the same programs as AMACU but is under study for accreditation or recognition by the Commission on Higher Education and the Philippine Maritime and Naval Agency (MARINA). It focuses only in maritime-related courses like Marine Engineering.
  • AMA Medical School. This offers the same programs as AMACU but is under study for accreditation or recognition by the Commission on Higher Education. It focuses only in medical-related courses like Nursing.
  • St. Augustine International (Satellite) School. This offers pre-school, elementary, and high school programs but is housed outside AMACU. These programs are under strict monitoring of the Philippine Department of Education (DepEd). The institution also claims utilization of the GEMS program for their Math curriculum.

External links


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Original Source

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