Victory Liner, Inc.

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Company logo of Victory Liner


Victory Liner, Inc. is one of the largest and pioneer bus companies in the Philippines that offers transport services to the provinces of Northern Luzon. It also provides bus-chartering, freight and parcel services to several business establishments. From its incorporation in 1953, the company has undertaken continuous modernization program that includes enhancement of its management information technology and replacement of of old buses. It's main terminal is located at 713 Rizal Avenue Extension, Caloocan City.


The company name came from the phrase "Victory Joe", a reminiscent of America's victory in World War II, which became a household word in all parts of the world. Mr. Jose I. Hernandez Sr., founder of the company, thought that Victory Liner would be a catchy name for his enterprise and so he adapted it.

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History

Caloocan Terminal of Victory Liner

Mr. Jose I. Hernandez Sr., founder of Victory Liner, Inc. and a pre-World War II mechanic, started the company by collecting bits and pieces of machinery, metals and spare parts from abandoned U.S. Military vehicles used during the war. He intended to build a delivery truck from scratch for his family's buy and sell business of rice, corn, vegetables and their home-made laundry soap. Upon completion of the truck, he was surprised to see that what he envisioned to be a delivery truck turned out to be more like a bus and on 15 October 1945, Mr. Hernandez's first bus plied the Manila-Olongapo-Manila line. He was the driver and Leonardo D. Trinidad (a brother-in-law) was his conductor.

Development of the Company

In the 1960s, Victory Liner pioneered in the conversion of front engine buses and the use of steel-bodied buses and adapted the use of diesel engines for its growing fleet.

In the 1970's, the company provided the riding public with air-conditioned provincial bus service, a novelty at that time. It was also the first bus company to institute the queuing system for orderly boarding of buses.

In the 1980s, it was the first to use the automatic transmission (the General Motors, Allison Transmission automatic transmission) for its buses, and the use of television and video facilities in its buses. Also, during this decade the company embarked on an aggressive training program for its drivers, conductors, and mechanics on proper road safety, customer service, and bus maintenance. The company started expanding its franchise routes as well.

Modernization

Today, the company has established new bus terminals in strategic locations within Metro Manila and has maintained stability amidst setbacks resulting from the 1990 earthquake, the 1991 eruption of Mount Pinatubo, the 1992 withdrawal of U.S Military Bases, the 1995 heavy lahar flows, and the high borrowing cost that crippled the country’s economy since July 11, 1997 de facto devaluation , all of which adversely affected its main routes.

Also, Victory Liner is now utilizing Hyundai, King Long, Nissan, MAN, and Isuzu buses.

Though times are harder than it was 50 years ago, the company has continuously undertaken an aggressive computerization program of its systems along with the ongoing modernization and upgrading of its bus fleet and facilities.

Recent Incidents

Last November 30, 2006, about 4:30pm (16:35), a Victory Liner aircon bus exploded and burned at the Olongapo City terminal after a bomb detonated. The bus conductor was killed instantly when he inspected a box inside the bus that was left by a passenger, the box exploded and killed the conductor instantly. Luckily the passengers had just disembarked from the bus when the bomb exploded. The driver also luckily escaped when he got of the bus to report to the dispatcher. Some bystanders was also injured by the blast and suffered burns. The Olongapo City Fire Department responded immediately and took off the flames from the burning bus. Olongapo City Mayor James "Bong" Gordon also responded to the scene together with the police and medical teams.

The Victory Liner bus with a body number 1565 was from Pasay City to Olongapo. The New People's Army was suspected responsible for the bombing because the company was not able to pay revolutionary taxes.

List of passenger terminals

Reference

Citation

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