ABS-CBN Sports and Action

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ABS-CBN Sports and Action
ABS-CBN Sports and Action logo.jpg

country = Flag of the Philippines Philippines

Type Broadcast UHF television network
Availability    National
Owner ABS-CBN Corporation
Launch date Jaunary 17, 2014
Past names EEC-23 (1992-1996)
Studio 23 (1996-2014)
Website Official Site

ABS-CBN Sports and Action Channel 23, stylized as ABS-CBN Sports+Action,<ref name="TV Patrol">Dyan Castillejo (January 17, 2014). Mga dapat abangan sa bagong sports channel ng ABS-CBN (Filipino). TV Patrol. ABS-CBN News. Retrieved on January 18, 2014.</ref> is a Filipino free-to-air sports and action channel. It is managed by ABS-CBN Sports, ABS-CBN Corporation's sports content division. The channel occupied the former channel space of Studio 23, a young adult-oriented network ceasing operations on January 16, 2014.<ref>Reuben Terrado (January 14, 2014). Studio 23 to become an all-sports channel on free TV after reformatting. Sports Interactive Network Philippines. Retrieved on January 16, 2014.</ref><ref>Eunice Blanco (January 17, 2014). ABS-CBN turns Studio 23 into sports channel, launches ‘Sports & Action’. The Philippine Star. Retrieved on January 17, 2014.</ref> It began its operations on January 18, 2014.<ref name="ABS 1">Dennis Gasgonia (January 16, 2014). ABS-CBN launches new sports channel. ABS-CBN News. Retrieved on January 16, 2014.</ref><ref name="MB">Rowena Tan (January 17, 2014). ABS-CBN launches Sports+Action. Manila Bulletin. Archived from the original on January 17, 2014. Retrieved on January 17, 2014.</ref><ref>ABS-CBN Sports+Action, All New Sports Destination For Kapamilya Sports Fans. ABS-CBN Corporation (January 18, 2014). Retrieved on January 18, 2014.</ref> It broadcasts Monday, to Friday, from 6:30 AM to 12:00 AM, and Saturday to Sunday from 5:00 AM to 12:00 MN. (except for special broadcasts from 2:30 AM to 12:00 MN)



According to ABS-CBN Narrowcast Head March Ventosa, the division started developing the concept of a sports channel of free television for a year. Also with its launching, the management decided to drop the strong Studio 23 branding for it is well associated with entertainment programs of which the former channel only carries 30 percent of sports related content.<ref name="PEP 1">Arniel C. Serato (January 17, 2014). Studio 23 goes off the air; ABS-CBN launches new sports channel 1–2. Philippine Entertainment Portal. Retrieved on January 17, 2014.</ref><ref name="PSTAR 1">Kane Errol Chua (February 2, 2014). A new home for sports & action programs. The Philippine Star. Retrieved on February 2, 2014.</ref>


The channel was officially launched in Glorietta 3, Ayala Center, Makati on January 16, 2014.<ref name="PEP 1"/> The event was attended by several well known Filipino athletes including Marlon Stockinger, Donnie Nietes, the Azkals team, Jeron Teng, and some ABS-CBN executives and personalities.<ref name="TV Patrol"/> The event also provided a glimpse of its program lineup which includes sports coverage of UAAP, Top Rank and Pinoy Pride boxing bouts, and the Azkal's football matches.<ref name="ABS 1"/>

A test broadcast was done a day prior to its official launching on January 18, 2014.

The network's newest station ID featuring the dedication and spirit of the Filipino athletes was launched during It's Showtime last May 24, 2014. "Ito ang Ating Sandali", composed and performed by former Rivermaya vocalist Rico Blanco was used for the station identification.<ref>ABS-CBN Sports+ Action SID "Ito ang Ating Sandali". ABS-CBN. YouTube (May 24, 2014). Retrieved on May 28, 2014.</ref>


According to Sports Interactive Network Philippines, 70 percent of its contents will be about sports, with the remaining of it covering Filipino action films, English television series, programs dedicated for the children, newscasts, and other entertainment, informative & religious programs such as blocktimers.<ref>Reuben Terrado (January 16, 2014). After launch of sports channel, ABS-CBN official says PBA games an 'enticing content'. Sports Interactive Network Philippines. Retrieved on January 16, 2014.</ref><ref>Reuben Terrado (January 17, 2014). ABS-CBN sports channel committed to live airing of top events, says officials. Sports Interactive Network Philippines. Retrieved on January 18, 2014.</ref>


Branding Slogan Years Active Description
ABS-CBN Sports and Action Play Hard January 18, 2014 – present ABS-CBN Sports and Action's official slogan

See also

  • Balls (ABS-CBN's cable sports channel)
  • ABS-CBN (ABS-CBN Sports and Action's sister channel)
  • ABS-CBN Sports (the channel's parent division and sports content producer)


Further information: ABS-CBN Sports+Action Stations


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External links

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