Piattos

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Piattos Potato Chips are thin, crisp, perfectly shaped hexagonal chips (locally known as chichiria) made from fabricated potato ingredients and seasonings. It is available in Cheese, Sour Cream & Onion, Nacho Pizza, Roadhouse Barbecue, and Roast Beef flavors. It is mainly distributed in the Philippines.
The various flavors of Piattos potato crisps, by Jack 'n Jill


Contents

History and Profile

Piattos is one of the famous snack food products manufactured under the locally-owned food and beverage conglomerate, Universal Robina Corporation[1] (URC). The company is involved in a wide range of food businesses including the manufacture and distribution of consumer foods, flour milling, sugar milling and refining. URC’s branded consumer foods division also manufactures and distributes a diverse mix of other snack, chocolate, candy, biscuit, bakery, beverage, noodles and tomato-based products. These products are distributed to 42,000 supermarkets, groceries and sari-sari stores in the Philippines. Its products are also being exported to Singapore, Malaysia, Indonesia, Taiwan and China.


Jack ‘n Jill, one of URC’s famous trade brands, has an expansive line of snack varieties which handles and manages Piattos products. Other products under Jack ‘n Jill include Chippy, Taquitos, Mr. Chips, Tostillas, Roller Coaster, Spuds, Potato Chips, V-Cut, Chiz Curls, and Sea Crunch, among many others. Each snack brand is carefully created to suit particular tastes, preferences and lifestyles, popularizing the culture of snacking in the country. [2]


In terms of consumer market, Piattos usually cater to young and adult Filipinos, ranging from lower to middle class, who enjoy flavorful and convenient snacking. Chips like Piattos are usually enjoyed during breaks, idle times or even in Inuman Sessions.


Flavors

Piattos comes in different flavor variants listed below, including their respective ingredients.


FlavorIngredients
CheeseDehydrated potatoes, potato starch, vegetable oil (may contain one or more of the following: palm olein, palm, corn, coconut oil), cheese powder, {whey, cheddar cheese (cultured pasteurized milk, salt and enzymes), butter or soybean oil, dry buttermilk, natural flavors, disodium phosphate and artificial colors [contain FD & C yellow #5 (tartrazine) and FD & C yellow #6]}, sugar, monosodium glutamate, iodized salt, mono- and diglycerides (from soybean), onion powder, garlic powder, citric acid and antioxidant
Sour Cream & OnionDehydrated potatoes, potato starch, vegetable oil (may contain one or more of the following: palm olein, palm, corn and/or coconut oil), sour cream & onion seasoning [salt, HVP (from soybean), flour, dehydrated vegetables, artificial flavorings, anticaking agent],sugar, iodized salt, natural spices, monosodium glutamate, emulsifier, skimmed milk, citric acid and antioxidant
Nacho PizzaDehydrated potatoes , vegetable oil (may contain one or more of the following: palm olein, palm, corn or coconut), potato starch, nacho pizza seasoning [natural flavors (with glutein, milk, soybean) and lake yellow #6], sugar, iodized salt, monosodium glutamate, emulsifier, acidulant and antioxidant
Roadhouse BarbecueDehydrated potatoes, potato starch, vegetable oil (may contain one or more of the following: palm olein, palm, corn, coconut oil), barbecue flavor [maltodextrin, lactose, natural and artificial flavors (with soybean), flavor enhancers, anticaking agent], sugar, natural spices, iodized salt, dextrose powder, monosodium glutamate, emulsifier, citric acid and antioxidant
Roast BeefDehydrated potatoes, potato starch, vegetable oil (may contain palm olein, palm, corn and/or coconut oil), sugar, roast beef seasoning [natural and artificial flavors, hydrolyzed vegetable protein, salt, maltodextrin, silicon dioxide, modified starch, caramel color, disodium guanylate, disodium inosinate, vegetable oil, aspartame, dairy solids, lecithin], iodized salt, monosodium glutamate, soy sauce powder, potassium chloride, emulsifier, natural spices, citric acid, flavor enhancer, antioxidant and anticaking agent


Pricing

Pricing schemes of Piattos differ for various sizes and in various locations. Small-sized Piattos (net weight 1.41 oz/40g) range from 10 to 15 pesos each. On the other hand, large-sized Piattos (net weight 3.0 oz/85g) range from 20 to 25 pesos each.


Promotions

Listed below are the various promotional materials of Piattos.


Advertising

The main promotional ads of Piattos are TV commercials which are aired exclusively on prominent Filipino channels like ABS-CBN and GMA 7. “Never had it this good!” is their famous tagline which is showed at the end of every commercial. Below are some of their ads:


  • Project POV - Sophisticated woman eats her Cheese-flavored Piattos while making different shapes out of her chips and seeing them through on strangers nearby, creating funny images on her point of view.
  • Project Baon - Introducing new Roast Beef flavor. The boy and girl sits beside each other, then the guy draws out his roast beef sandwich baon while the girl also draws out her Roast Beef flavored Piattos baon, offering it to the boy.


Both commercials have the same agency (Harrison Communications), ECD (Alex Arellano), DECD (Budjette Tan), copywriter (Bonsai Fojas), art director (Louie Aquino), producer (Jho Maya), and Director (Luist Tabuena)[3]. Videos of the commercials are available in Piattos "POV" tvc[4] and Piattos "BAON" tvc[5] videos, respectively.


Packaging

URC uses bi-axially oriented polypropylene (BOPP), ranging from plastic sheets to pearlized, metallized, or even co-extruded films, to package their snack food products.[6] The packaging consists of the name, flavor and net weight in the front, while having the nutrition facts, manufacturer details, promotional message and ingredients at the back. Additionally, Piattos displays different colors and designs for each of the various flavors as well as different promotional messages. These are as follows:


ImageFlavorPromotional Message
Cheese.jpgCheeseJust when you thought you had seen and tasted every snack imaginable – along comes Piattos! A breakthrough in potato snacks. So revolutionary, it can change the way snacks are enjoyed.

When you taste its rich flavor and feel its unique, thin texture, you’ll know why there’s no other snack like Piattos. With its light, crispy texture and distinctive taste, Piattos is a snacking treat for life’s pleasurable pauses.

Sourcream.jpgSour Cream & OnionJust when you thought you had seen and tasted every snack imaginable – along comes Piattos! A breakthrough in potato snacks. So revolutionary, it can change the way snacks are enjoyed.

When you taste its rich flavor and feel its unique, thin texture, you’ll know why there’s no other snack like Piattos. With its light, crispy texture and distinctive taste, Piattos is a snacking treat for life’s pleasurable pauses.

Nachopizza.jpgNacho PizzaJust when you thought the delectable taste of Piattos couldn’t get any better – it now comes in Nacho Pizza flavor!

Piattos astounds you with the flavorful taste of Pizza! Who wouldn’t love that? Especially when it comes in chips so light and crisp – you’ll definitely enjoy the flavor that is distinctly Pizza! With the tangy tomato sauce and rich nacho cheese.

So go ahead, indulge in the flavorful slice, er… chip of Piattos Nacho Pizza!

Roadhouse.jpgRoadhouse BarbecueJust when you thought the delectable taste of Piattos couldn’t get any better – it had to come out with the zesty flavor of Roadhouse Barbecue!

Light and crunchy Piattos packs in the extraordinary flavors of the perfectly blended Roadhouse Barbecue sauce with your beef. This tangy flavor combination will surprise your taste buds with a whirlwind of sensations… starts out sweet and goes down spicy… you’ll simply enjoy the truly flavorful experience!

Enjoy it on its own or dunk the chip in dip… fabulous!

Roastbeef.jpgRoast BeefJust when you thought the delectable taste of Piattos couldn’t get any better – it astounds you with the mouth-watering taste of Roast Beef.

The unique, light and crispy goodness of Piattos is now smothered with the succulent taste of Roast Beef. Excite your senses with an explosion of flavors that only Piattos Roast Beef can give… a blend of sweetness and tanginess in every bite… a whole new flavorful sensation.

So what are you waiting for? Enjoy and let yourself go. Indulge in the delightful taste of Piattos Roast Beef!


Distribution

Piattos and other snack food products are made available in Vending machines, sari-sari stores, grocery stores, convenience stores, and supermarkets nationwide, among many others which are easily accessible to people. These retail stores include 7-Eleven, Ministop, Treats, Select, Star Mart, Mercury Drugstore, Shopwise, Rustan’s Supermarket, SM Supermarket, Robinsons Supermarket, Walter Mart Supermarket, and many more.


Piattos products are also exported exclusively to Singapore and are carefully managed by its corresponding sales office there.


Nutritional Facts

The table below summarizes the nutritional facts for each of the flavor variants of Piattos.


Amount per Serving/% Daily ValueCheeseSour Cream & OnionNacho PizzaRoadhouse BarbecueRoast Beef
Calories110110150150140
Calories from fat7070707060
Total Fat8g/12%8g/12%8g/12%8g/12%6g/9%
Saturated Fat4g/20%4g/20%4.5g/23%3.5g/18%3g/15%
Trans Fat0g0g0g0g0g
Cholesterol0mg/0%0mg/0%0mg/0%0mg/0%0mg/0%
Sodium150mg/6%110mg/5%230mg/10%200mg/8%210mg/9%
Total Carbohydrates19g/6%19g/6%20g/7%19g/6%20g/7%
Dietary Fiber1g/4%1g/4%1g/4%0g/0%Less than 1g/3%
Sugars0g0g2g2g4g
Protein1g1gLess than 1g1g1g
Vitamin A0%0%0%0%0%
Vitamin C0%0%0%0%0%
Calcium0%0%0%0%0%
Iron0%0%0%0%0%


External Links and Sources


Citation

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