Following the break-up of Standard Oil in 1911 the Standard Oil Company of New York or Socony was founded, along with 33 other successor companies. In 1920 the company registered the name "Mobiloil" as a trademark.
From 1936 to 1968, Mobil sponsored an economy run each year (except during World War II) in which domestic automobiles of various manufacturers in several price and size classes were driven by light-footed drivers on cross-country runs. The Economy Run originated with the Gilmore Oil Company of California in 1936 (which was purchased by Socony-Vacuum in 1940) and later became the Mobilgas Economy Run and still later, the Mobil Economy Run. The cars driven in the economy run were fueled with Mobil gasoline and Mobiloil and lubricants were also used. The vehicles in each class that achieved the highest fuel economy numbers were awarded the coveted title as the Mobilgas Economy Run winner.
Through the years, Mobil was among the largest sellers of gasoline and motor oils in the United States and even held the top spot during the 1940s and much of the 1950s. Various Mobil products during the Socony-Vacuum and Socony-Mobil years included Metro, Mobilgas and Mobilgas Special gasolines; Mobilfuel Diesel, Mobil-flame heating oil, Mobil Kerosine, Lubrite, Gargoyle, Mobiloil and Mobiloil Special motor oils; Mobilgrease, Mobillubrication, Mobil Upperlube, Mobil Freezone and Permazone antifreezes, Mobilfluid automatic transmission fluid, Mobil Premiere tires, Mobil Stop-Leak, Mobil Lustrecloth, among many others.
In 1954, Mobil introduced a new and improved Mobilgas Special in response to trends toward new automobiles powered by high-compression engines that demanded higher and higher octane gasolines. The newest formulas of Mobilgas Special was advertised as offering "A Tune-Up in Every Tankful" due to a combination of chemicals known as the "Mobil Power Compound" which was designed to increase horsepower, check pre-ignition ping, correct spark plug misfiring, control stalling and combat gumming up of carburetors. Later Mobil campaigns advertised Mobilgas as the "New Car Gasoline" following extensive testing during the annual Mobilgas Economy Run.
In 1962, the gasoline product lines marketed as Mobilgas and Mobilgas Special were rebranded as Mobil Regular and Mobil Premium in a move to emphasize the shortened brand name "Mobil" in promotional efforts although Mobiloil continued as a single word term until the 1970s. After a few years of advertising Mobil gasolines as "Megatane"-rated and as "High Energy" gasolines, Mobil in 1966 began promoting both its Regular and Premium fuels as "Detergent Gasolines" due to additives designed to clean carburetors and various internal engine parts. During the early 1970s, Mobil ran a TV commercial featuring a character known as Mr. Dirt to show the ruinous effects that dirt had on automotive engines for which a tank of Mobil Detergent Gasoline could provide a cure and preventive medicine against damage that could lead to costly repairs. Speaking of detergent gasolines, as automakers were switching en mass from carbureted to fuel injected engines during the early to mid 1980s and detergent additives which existed in most available gasolines were insufficient to prevent injection clogging leading to drivability problems, Mobil received accolades from General Motors and other automakers for increasing the detergency of its Super Unleaded gasoline in 1984 to prevent formation or deposit build-ups of the injectors but also remove existing deposits as well in normal driving.
Mobil continues to operate as a major brandname of ExxonMobil, encompassing three brands:
The wider Mobil brand encompasses the Mobil service station and fuel (gasoline, diesel, heating oil, kerosene, aviation fuels and marine fuel) divisions. The Mobil brand also covers the wide range of lubricants (commercial & industrial, aviation and marine).
Mobil 1 is a brand name of ExxonMobil. It was introduced in 1974 as a 5w-20 viscosity synthetic motor oil. The brand now includes - along with motor oils - oil filters, synthetic grease, transmission fluids, and gear lubricants.
Mobil Delvac is a range of heavy-duty lubricants; including engines oils, drivetrain lubricants and greases.
In 2000, Lukoil purchased the remaining assets of Getty Oil, and began opening Lukoil stations in the US in 2003. Most of the US Lukoil locations are converted Getty stations, although some are also converted Mobil stations bought from ConocoPhillips when that company left the Northeast.
In Spring 2004, Lukoil purchased 779 Mobil gas stations throughout New Jersey and Pennsylvania, and in 2005 began converting them to the Lukoil brand. In the Spring through Summer of 2006, they did the same, this time acquiring most Exxon stations in New Jersey.
- Mobil Official Website
- Mobil Five Star Hotels
- Mobil Five Star Restaurants
- Mobil Travel Guidefr:Mobil